INSTYLE May-June 2019

INFEATURE
ALLURING
ALLURE HAIR AND BEAUTY SALON, WITH TWO LOCATIONS
IN SOUTH AUSTRALIA, HAS CARVED AN IMPORTANT NICHE
OF GLOSSY BLONDES WITH REAL, LASTING AND TOUCHABLE
COLOUR THAT FORGO THE FILTER. BEHIND THE LENS,
CONSTANT EDUCATION AND CRUCIAL TOOLS FROM LAKMÉ
KEEP THEIR COLOUR WORK INSTANTLY COVETABLE.
With a salon demographic
largely based around
millennials in two salons
in Morphett Vale and
Seaford Meadows, and
a beachy locale for the latter, salon owner
Alisha Heron knows her bread and butter
is in stand out blondes, and it’s no surprise
this particular colour work accounts for a
major service in the salons. Heading to the
Allure Hair and Beauty Instagram feed, the
salons share these blondes to thousands
of followers, capturing in one image an
impressive commitment to education,
service and evolution, as well as their
significant relationship with Lakmé colour.
“I’ve worked with girls who used to work
with Lakmé and said it was really amazing
and they loved it, so I went to some hair
nights where they showed us the product
and I played around with it,” Alisha said
of her brand origin story. “The integrity of
the gloss range is beautiful, it lasts really
well, it is a really high quality range that
fades out beautifully and doesn’t need to be
freshened up.”
Alisha counts these glosses as a personal
hero product, touting the included jojoba
oil ingredient as necessary in creating that
trademark #lakmeshine, but her love of
the product extends to the range at large.
Her favourite formulas prove extremely
versatile in catering to a range of client
colour desires.
“One of my favourite formulas would be
7/61, because it’s a mixture of depth and
lightness, it creates that equal medium of
beautiful colour without being one or the
other,” she said. “I also love 9/13 and 10/20,
that’s that beautiful clean colour. Another
favourite is 10/40, that’s a strawberry
blonde colour that has that punch to it
and looks amazing on the right blonde.
Our clients love the shine and reflex in the
colours, even something as simple as 5/06
has so much guts to it, it gives someone a lot
of punch to their hair.”
The salon prides itself on its internal
commitment to education, and the way
it is constantly pushing itself to keep up
to date with trends, industry happenings
and social media crazes to offer everything
and anything to their clients. Mixed with a
unique and dynamic salon culture and DNA
and that all-important quality of service
with premium results, and their loyal client
base and winning formula is plain to see.
“Our customer service sets us apart,”
Alisha confirmed. “We create an
environment that’s really fun and bubbly,
and we deliver high quality work. We have
quite an extensive education calendar for
the year, we always try to evolve and keep
up with popular things within the industry.
That’s definitely a very strong point, we’re
always up with the latest trends; we’re able