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INSTYLE May-June 2019

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67%<br />

OF PARTICIPANTS<br />

IN A CLINICALLY<br />

SUPERVISED TRIAL<br />

EXPERIENCED A<br />

POSITIVE RESULT<br />

@allure_hair_beauty<br />

INNOVATION<br />

PATENT<br />

to offer that to our client base. There’s no<br />

trend that we would be confused as to<br />

how to go down that path, we’re always<br />

able to offer the latest in the industry to<br />

our clients.”<br />

One of those major colour trends at the<br />

moment is a wearable and skilled look<br />

titled ‘face framing’. The dimensional<br />

aesthetic can only be achieved with<br />

the talent of the colourist and top-tier<br />

technology, another ideal challenge that<br />

Allure Hair and Beauty and Lakmé can<br />

tackle together with aplomb. Beyond<br />

these trends, the diversity of Lakmé<br />

means Allure Hair and Beauty has<br />

mastered all relevant hues, from their<br />

trademark blondes and beyond.<br />

“’Face framing’ has become very<br />

common, creating a little more lightness<br />

around the front with depth at the back,”<br />

Alisha confirmed. “Additionally, Lakmé<br />

has the most beautiful brunettes in their<br />

range, they have so much shine, depth<br />

and reflex.”<br />

It’s not just the multi-dimensional<br />

hues that make for this perfect<br />

partnership, it’s also the pairing of two<br />

likeminded businesses that ensures a<br />

recipe for success, as Allure Hair and Beauty<br />

has found with Lakmé distributor Haircare<br />

Australia. The innovative family-style<br />

company matches Allure Hair and Beauty in<br />

their focus on education, professionalism and<br />

true, important relationships.<br />

“I’ve been with Haircare Australia for a<br />

few years now, it’s very important for me to<br />

connect with brands that have a passion and<br />

want to see your business succeed, that’s<br />

the really cool things about being a part of<br />

Haircare Australia,” Alisha said. “They have<br />

excellent education like the Lakmé academy<br />

that we send two of our girls to every year<br />

and every time we send them to there we<br />

see such a great improvement regarding<br />

education. Haircare Australia is a really great<br />

company to be a part of.”<br />

Thriving with trending, clickable and<br />

always evolving colour work, with the<br />

support of great tools, resources, brands<br />

and a stellar mindset behind them, Allure<br />

Hair and Beauty is a jewel of South Australia.<br />

Here’s to strong mindsets and Aussie<br />

businesses helping each other succeed.<br />

Discover the world of colour possibilities<br />

@lakmecolour @haircareaust. For more<br />

information visit www.haircareaust.com<br />

FSP<br />

[Follicle Stimulation Program]<br />

THE PROVEN<br />

TREATMENT FOR<br />

THINNING HAIR<br />

IN MEN & WOMEN<br />

*Result of 2014 medically supervised trial at the<br />

Knudsen Hair Transplantation Clinic Sydney<br />

02 9489 7776<br />

sales@trichovedic.com.au<br />

trichovedic.com.au<br />

trichovedic @trichovedic<br />

<strong>INSTYLE</strong> 113<br />

VISIT US HAIR EXPO STAND F119

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