INSTYLE May-June 2019

ONSTAGE
London Giles Foreman Centre for Acting.
In May, Andreja is travelling to Georgia
to work on an indie film until June and
while New York is still home for the time
being, she is thinking of making London
home for the long run, finding confidence
in that fact she feels it’s a bit more nurturing
for creativity. “New York is a great place to
achieve something and build a business but
I’m excited by the opportunities in London.”
In-line with her affiliation with Kérastase,
Andreja’s values align perfectly with the
#youdarewecare campaign launched
in conjunction with Blond Absolu –
embodying the modern confident woman.
“#youdarewecare is a celebration of
individuality and Andreja not only brings
this launch to life but also represents a new
era for Kérastase. She embodies a modern,
confident vision of beauty and I couldn’t be
more proud to have her join the Kérastase
family,” said Kérastase General Manager,
Cara Riley.
As Andreja’s first alignment to a
professional haircare brand, she says the
campaign is very chic, as Kérastase always
is, but it is also an equally beautiful product
line that’s perfect for her dedication
to blonde.
“I always wanted long hair but couldn’t
always have it how I wanted, but with
Kérastase it makes it more possible. As a
brand they are now also in touch with the
ever-changing culture and the shifting
attitudes of young people.”
From Vogue Italy and French Vogue
to shooting with Patrick Demarchelier,
Andreja’s journey has been colourful and
expansive and she’s happy to keep all this
going even though she humbly admits, “It’s
not an easy world to survive in.”
“From the beginning I’ve had to do shoots
where we bring to life iconic characters.
From icons she looks up to such as Greta
Garbo, Shirley Temple, Bob Dylan and Dolly
Parton to Andy Warhol, you have to learn
not just their expressions but their energy
– it requires a lot more emotional work and
less about being pretty, but I like that.”
“The social messages and ideas we portray
need to go deeper, often now commerciality
and profitability make creativity suffer.
We need to work on reviving culture and
creativity that has really suffered over the
last 20-30 years – young creative people
need to be nurtured and inspired and given
something to believe in,” Andreja said.
“I too can struggle with something that
truly inspires me, it has to be something
bigger than wanting to look good. Working
with David Bowie on a music video back
in London was one of the most memorable
moments of my career and we are seeing
more of this finally where how we are
portrayed doesn’t need to be connected to
sexuality or gender identity.”
Traditionally Andreja admits she has been
more appealing to the European market in
terms of work but that’s shifting and she
loves coming home to Australia.
Looks like we are going to be seeing even
more of this blonde beauty, from fashion
to film to our own backyard Down Under,
Andreja is undeniably one of the most
approachable brand ambassadors you will
ever meet.
For more information visit
www.kerastase.com.au
It’s easy to switch
& save on your
Business Insurance.
Use code
STYLE25
to get
$25 off *
Compare
Insure
Save
FREE multiple quotes
online in minutes
your business and receive
your documents instantly
yourself time and money,
backed by our Price Promise
Compare with Australia’s Small Business Insurance Specialist
bizcover.com.au 1300 952 859
*$25 discount cannot be used in conjunction with any other offer. This information is general advice only and doesn’t take into consideration your particular objectives, financial situation or needs.
Before making a decision please consider the relevant Policy Wording. BizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769). © 2019 BizCover. BC1182