INSTYLE May-June 2019

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INFEATURE LOVEFEST JOICO’S NEW COLOUR AESTHETIC AND COLOR INTENSITY INNOVATIONS COME IN THE FORM OF LOVEFEST – TWO SHADES DEDICATED TO BRIGHT, BOLD AND PLAYFUL HAIR AND THE UNIQUE PERSONALITIES THAT GO ALONG WITH IT. Welcome LoveFest, two bright Joico Color Intensity hues built from muse and Joico Brand Ambassador Larisa Love, and dedicated to all things bright hair and bold vibes in all their glory. The creative colours allow you to be at your most artistic, with tones of Limelight and Aqua Flow expanding your palette and catering to clients who want to try out a brighter hue. The colours deliver on two important fronts of vibrancy and damage protection, with hues that last through 20 shampoos. The formula also allows for no bleeding during application, becoming ideal for always trending and hashtaggable colour techniques and melts. The technology allows for fades on tone and intermixable qualities with endless options. In terms of care, exclusive Quadramine® Complex reconstructs each strand for healthierlooking hair with more shine, while refreshing notes of citrus and flowers ensure the hues delight a myriad of senses. The colourful options are ideal for clients who want to experiment with a brighter palette, or are looking for colour that can offer them health and condition as well. The formulas are additionally beloved for their shine and consistent colour deposit, while the colourist is kept front of mind with an ever-expanding palette that can be intermixed for literally limitless colour options, officially making hair the easel in total creativity. The formula’s hydrating, quality-focused technology is built on top-tier ingredients, such as the aforementioned Quadramine® Complex, which acts as a defence system that protects the hair from cuticle to cortex. This hero complex is supplemented by Kuikui Nut Oil produced from the Hawaiian Candlenut tree, with essential fatty acids, vitamins and antioxidants to imbue hair with elasticity and shine. The new tools work within the always expanding and iconic Joico portfolio, best utilised alongside the Defy Damage ProSeries system for optimal results, and with Joico Color Endure Shampoo, K-PAK Cuticle Sealer and K-PAK Intense Hydrator ideal for the service finish and after care. Speaking to our Instagram savvy, millennial heavy and trend loving clients, LoveFest captures the festival aesthetic, social media rainbow hair crazes and era of experimentation that is 2019 with hues that prize shine, vibrancy and care, and technology that unleashes your inner artist. For more information visit www.joico.com.au 82 INSTYLE
L’ORÉAL PROFESSIONNEL I CHOOSE L’ORÉAL PRO AWARD WINNER, EDUCATOR AND RUNNER UP IN THE 2019 L’ORÉAL PROFESSIONNEL COLOUR TROPHY, SCOTT SLOAN OF SLOANS, SYDNEY NSW, SHARES WHY HE CHOOSES L’ORÉAL PROFESSIONNEL AS HIS SALON’S ULTIMATE BUSINESS PARTNER. 1.Why do you choose to be with L’Oréal Professionnel and nobody else? There are multiple reasons and perhaps that is the key to my choice! Rather than picking and choosing what matters most, I find that they really do tick all the boxes for us as a salon and as creatives and educators. They are the most professional brand I have worked with as they never fail to consider both the professional side of the business and the end consumer. Obviously, they have one of the strongest global identities and that largely comes down to their reliable products which are loved all over the world. 2. What business support does L’Oréal Professionnel offer you? It is multi-faceted and covers off both professional and consumer support. Their trend knowledge and insights are second to none and with that comes key education opportunities for my team across all aspects of cutting, style, colour and innovation. There are also multiple international networking opportunities through the Business Forum and product launches and events. Specific to our salon, we were thrilled with the amazing support they provided with the opening of our North Sydney salon. It might sound cliché, but they really felt like part of the family. 3. Creatively, how are you inspired by L’Oréal Professionnel? I think for me to be truly creative, I need both myself and my team to feel supported and confident. L’Oréal Professionnel provides so many opportunities across the salon activity, fashion work, editorial shoots, global education and help with our own personal shoots, so we can’t help but feel inspired to create amazing work for them! Most of all, I love that these exciting opportunities are not just offered to me but are actively presented to my team as well. It has helped to give Sloans the reputation it has for a thriving successful salon which new staff are excited to join. 4. What do you love most about your partnership with L’Oréal Professionnel? They understand the Sloans brand and business needs so well and provide guidance and opportunity based around that understanding. I can safely say they have played a key role in helping the Sloans team achieve our record-breaking finalist nominations this year across the AHFAs, AHIAs and Hair Expo, both with business entries and creative entries. So far, we have had 15 Finalist nominations over the past 12 months - and three wins. We currently have our fingers crossed for Hair Expo! We also had six finalists in the 2019 Colour Trophy, and the fact that Ruby Smilie from our Lane Cove salon won the Australian Rising Star award, and I received second place in the National Award, was hugely rewarding. 5. What marketing support does L’Oréal Professionnel provide that helps to drive clients into your salon? Whilst we work with Jo Coles at Lily Blue Communications for all our trade and consumer marketing communication needs, Jo works closely with the L’Oréal Pro marketing team to leverage specific consumer campaigns across the Sloans platforms to ensure all consumer touchpoints are integrated. As an example, we have just launched the new INOA No-Damage social media advertising initiative that they created, which has been very easy and smooth to implement and complements our existing social media advertising activity. Sloans have also been able to successfully build a number of authentic relationships with local brand ambassadors and influencers which gives us greater reach and exposure. 6. What are some of the best opportunities you have been given with L’Oréal Professionnel? Too many to list! Personally, I love to travel, so being able to combine my love of education with travel makes me feel incredibly fortunate and I’m actually heading to India again very soon- a place I absolutely love. Developing regular activities such as directing the hair for the Telstra Perth Fashion Festival is also a highlight as it allows us to build on our work every year and involve the team. The opportunity to also work on the international brand campaign shoot with Jordan Hone was incredible and certainly a career highlight, especially as I was also able to invite Idy Duong from our Lane Cove salon to be part of it all too. Anytime we are able to create a collaborative effort with as many of our team as possible, it reinforces why our relationship with L’Oréal Professionnel is so strong. INSTYLE 83
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INSTYLE May-June 2019

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