INSTYLE May-June 2019

THE EDIT
Craig Smith
AUSTRALIAN HAIR FASHION AWARDS 2019
AUSTRALIAN HAIRDRESSER OF THE YEAR
WINNER, FRUITION OWNER AND DIRECTOR
How would you describe your style aesthetic?
“It’s pretty hard to pin down to be honest and it’s a bit of a melding of
elements of street style, Japanese culture and minimalism.”
Tell us about design influences at Fruition?
“The beauty of Fruition and our team is that we are truly and
unashamedly eclectic. Everyone embraces their own style and the work
that inspires them most, but the thing that will always unite us is design
driven by impeccable skill sets and some great taste. When you have a
group that has harnessed technical ability alongside that elusive thing
you can’t teach, that’s where we like to sit at Fruition.”
Where is your ultimate holiday destination?
“I’m pretty sure it is impossible for me to tire of Japan and it will forever
be the ultimate, but perhaps it’s time to try somewhere I’ve never
been before.”
Pick your poison...
“Wine and Negroni. Preferably not in the same glass.”
What hair product/tool are you loving?
“My Dyson and the entire KEVIN.MURPHY styling range. There are some
seriously good gems in that line-up and the Fruition team and I have
been loving them.”
What piece of clothing or accessory can you not live without?
“Easy. My famed Vans collection.”
Your top travelling tips?
“I find that we all get to travel far less than we would like these days
and it’s always the things that we don’t do that we regret most. So, my
advice is to make the most of your time away, have that adventure or
experience, create those memories and don’t worry so much about the
expense as you might not be back for a while.”
Dream car?
“Cars are my THING! I have a 57 CHEV and a 65 Cadillac, but I always
think there’s room for a few more American classics.”
How do you let loose after a long week?
“The simple things- going for a long drive, hanging with friends and family,
eating and drinking, then doing it all again.”
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What music is currently inspiring you?
“Music makes my day, every day. I would expect a Xmas card from Apple
this year thus was my contribution to their coffers! The Brian Jonestown
Massacre is on high rotation, Connecticut rapper Apathy is in my ears a
lot, as is Amen Dunes.”