INSTYLE May-June 2019

ONSTAGE
WORLDHOOD
2018
Editorial
Winner
Jake Gray
AVEDA’S PHILANTHROPIC NATURE, ENVIRONMENTAL FOCUS AND
GLOBAL FAMILY TAKE CENTRE STAGE AS THEIR ANNUAL COLOUR
HARMONY AWARDS FOCUS ON THE THEME ‘WORLDHOOD’, AND THE
CULTURE, CONNECTION AND COMMUNITY THAT CONCEPT EVOKES.
WELCOME THE NEXT Colour Harmony Awards
for 2019, where Aveda shows off their diverse
and comprehensive brand by rewarding editorial
submissions that channel the connection between
hair cut, colour, styling and make-up and
showcase each entrant’s technical and creative
capabilities with aplomb. The Colour Harmony
Award winners and finalists must connect with the
inimitable Aveda brand ethos, showing this DNA in
the editorial offerings alongside artistic mastery.
The Worldhood theme channels this format to
evoke a “visual culture born of self-expression and
creative play for a new globally connected reality”.
The theme tasks entrants with interpreting and
working within global and social trends that
have been connected and homogenised across
continents with the advent of social media, but
which we still view, create from and are inspired
by differently.
The categories in which to showcase these skills
start with the pinnacle Colour Harmony category,
which will have entrants creating a photographic
look and then a live recreation at the finals. This
category recognises superior colour harmony and
complementary cut, styling and makeup within
the theme. Beyond that, the New Talent category
also requires both photographic and recreated
looks and is open to hairdressers who are still
within the terms of their apprenticeship.
The Editorial category is open to all
hairdressers, allowing for a creative look that
expresses Worldhood in an editorially savvy
way, which could be displayed on a magazine
40 INSTYLE
cover. Hairdressers will have to submit their
photographic entry and recreate the look live
at the finals, while incorporating all
elements of editorial hair and session
styling such as fashion, makeup,
lighting and background. The Digital
category, which is photographic only,
recognises outstanding colour, cut and
styling within the interpretation of
Worldhood, with a requirement that the
final image be taken on a smartphone.
The competition is open to all
hairdressers and colourists working
in Aveda Lifestyle, Concept, Exclusive
and Family locations in Australia, with
all finalists and models needing to be able to travel
during the relevant event dates and be available for
the live final.
Hairdressers are working towards a final
deadline of June 10 with finalists to be contacted
and announced on July 8. The live finals will then
be held on August 26 in Sydney, as all relevant
finalists recreate their looks and then eagerly await
who will receive the eventual crowns.
Speaking to the global nature and care
Aveda exudes in its charity work, production
considerations, major events and international
interconnected brand community, Worldhood
captures the significance, vibrancy and strength
the brand showcases on a fittingly worldly level.
Capture this spirit, show off your talent and join
the Colour Harmony movement in 2019.
For more information visit www.aveda.com.au
2018 Colour Harmony
Winner Summer Pagaspas
2018 New Talent
Winner Amber O’Donnell