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ESIE INEIEW<br />
IMAGE,<br />
INESS<br />
PREMIUM IMAGE<br />
WITH PREMIUM<br />
AUDIO…<br />
– a meeting with DACH Marketing<br />
Director Matthias Wietstock at the IFA<br />
Innoation Media rien<br />
io - Europe<br />
latest technology. That is why<br />
we also want to make the most<br />
important innovations available<br />
lower in our range. This model<br />
will feature our P5 picture<br />
processor and it is equipped with<br />
Dolby Vision, a technology that<br />
is more important in the midrange<br />
models than in the highend.<br />
The Performance Series has<br />
a beautiful design with a metal<br />
frame that people are happy to<br />
put in the living room, Android TV<br />
platform and last, but not least,<br />
our signature feature Ambilight<br />
that changes the way you watch<br />
content, whether is a movie or the<br />
news! In short, with this model<br />
Philips wants to offer the best allround<br />
TV without hurting your<br />
wallet!<br />
What can we expect to see at<br />
IFA this year (without giving too<br />
much away)?<br />
IFA is always the most exciting<br />
time of the year for us… And this<br />
year, even more so. Not only are<br />
we launching our new Philips TV<br />
Flagship models, but we are also<br />
presenting our new Philips Audio<br />
propositions and products. This<br />
year at IFA, we will also see how<br />
the partnerships we announced<br />
last year have evolved: expect<br />
more sound by Bowers & Wilkins<br />
in our TVs, more European Design<br />
with Georg Jensen, more fun<br />
and engaging activations with<br />
Abbey Road Studios and new<br />
unexpected collaborations to be<br />
announced!<br />
What would you say are the main<br />
points of differentiation of the<br />
Philips brand today?<br />
From a Philips TV & Audio<br />
perspective, I think there are a<br />
few unique propositions that<br />
make our products so special:<br />
When it comes to Philips TV, I<br />
need to mention Ambilight again<br />
as it has proven to be something<br />
that people who try it, adopt it!<br />
We are also proud of our<br />
European Heritage and our<br />
European Design promise<br />
bringing beautiful products to<br />
market.<br />
We also bring sound to the next<br />
level. Our partnership with<br />
Bowers & Wilkins is just 1 proof<br />
point of this.<br />
And a 4 th one is connectivity. We<br />
understand how important this is<br />
and we are always integrating the<br />
latest smart technologies in our<br />
TVs and Audio products<br />
Matthias Wietstock has been almost 25 years with<br />
the Philips brand, in various international sales and<br />
marketing roles. We asked him why it was important<br />
to have brought sound and vision together under<br />
one umbrella.<br />
We basically now say it’s “Philips<br />
Consumer Electronics” – not<br />
under Royal Philips – but with<br />
the backing of a big Taiwanese<br />
company. We are now also<br />
seeing the first results, being<br />
own-developed products, which<br />
we are bringing to market at IFA.<br />
The OLED is still the flagship<br />
product for the brand…<br />
Exactly. We will have the new<br />
8 series OLED after we won<br />
something like 48 awards<br />
with the predecessor with the<br />
803 and the 903 series. We<br />
are happy to be working with<br />
Bowers and Wilkins on this<br />
model as a premium brand.<br />
They will also help us to become<br />
even more high-end, which is<br />
our ambition. It is interesting to<br />
Matthias Wietstock<br />
Marketing Director for Germany,<br />
Austria, and Switzerland,<br />
Philips TV & Audio<br />
see how we are able to further<br />
improve the quality of an OLED<br />
TV at a price point above €2000.<br />
This shows that both sound and<br />
picture quality are the most<br />
important features in making<br />
a TV better than most of our<br />
competitors. The Ambilight is<br />
still our USP, and it is one of the<br />
most important things we will<br />
include in our communication<br />
for our OLED TVs, but also for<br />
our mid-range products<br />
www.ifa-international.org IFA International • Monday 2 September 2019<br />
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