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CONSUMER LIFESTYLE

MEDISANA

LEVERAGES

COINNOVATION

TO BRING A

HOME CARE

ROBOT TO THE

MARKET

Marco Getz

Managing Director,

Medisana GmbH

IFA senior management continue to sing the

praises of what they term coinnovation, and

proof of the concept comes with news from

Medisana that they are bringing a new “home

care” robot to the market thanks to a new joint

venture.

Marco Getz, the new

Managing Director of

Medisana GmbH, presented

the new robot in a world

premiere at the Innovations

Media Briefing in Berlin this

summer. The device is the

fruit of a joint venture between

China-based Medisana and

an Israeli engineering firm,

coupled with input from the

German office.

“We put in a lot of our

resources and know-how,

especially in terms of medical

measurements and medical

devices,” says Getz, adding,

“We are connecting the robot

STRONGER TOGETHER –

HISENSE AND GORENJE –

TWO BRANDS WITH A UNIQUE

CONNECTION

SNEAK

with our

normal

devices,

for such

things as

blood pressure, blood sugar,

or scales, so that the user has

permanent control of their

vital parameters.”

Getz explains that the

company that originally

designed this product did

so primarily for defence

purposes: “It was made to

detect bombs. It therefore had

a very smooth and reliable

navigation system, which has

been used to make our own

robot in combination with our

know-how in medical devices

and medical measurements.”

As Medisana’s major

business is in Europe, the

company is starting its rollout

in this territory, with further

rollout coming as the robot

gets ‘life lessons’: “We have to

Hisense

H65U8B

TV

learn about the robot, as this

is the first generation. It has

to develop its own intelligence

step-by-step, so we don’t

want to make a global rollout

straight away. A second stage

will see a roll-out in Asia and

the US,” says Getz.

According to Medisana’s

German boss, feedback

from journalists has been

enthusiastic: “They are

saying this is one of the real

innovations they are seeing

at the IFA preview, because

it is new, it is unique, and of

course a lot of people are

talking about robots, but we

are showing a real working

model. We will roll out the

product in Q4 this year,

so it is real. Therefore, the

journalists are impressed

about our performance and

our development”

Hall 6.1

Stand 103

In a strategic partnership since only fall 2018 Hisense

and Gorenje showed a united front at the Innovations

Media Briefing with Julian Lietzau, Marketing Director

of Gorenje and Uwe Paul, Commercial Director of

Hisense.

Hisense, founded in 1969 in

China, is one of the leading

manufacturers of flat screen

TVs and household appliances.

The Slovenian Gorenje Group,

founded in 1950, counts among

the leading home appliance

manufacturers with customers

from 90 countries.

“Since our partnership was

formed, our two companies have

been working together to create

and optimise our products,” said

Lietzau. “We are two companies

with our own unique strengths,

and it is very exciting to bring

these strengths together in

one entity. We have combined

the potential of both firms, and

this has given us a great deal of

positive energy. Our common aim

is to create quality, affordable hitech

and lifestyle products.”

Paul said that by 2020 there

will be a range of household

appliances that will combine and

reflect the two companies’ unique

aspects.

Highlights include the Hisense

H65U8B 65-inch TV, which

features Dolby vision, USB

recording and a built-in

subwoofer. The slick design,

said Paul, appeals to European

taste. He also emphasised

the growing market for Laser

TV in Europe, which he said is

often overlooked, yet has all the

features of a normal TV. Hisense

is working fast to incorporate the

growing range of apps relevant

to Smart TV into their TVs. The

apps incorporate quick search

functions for video on demand,

one touch access and voice

control via ALEXA.

Another highlight includes the

Gorenje washing machines and

dryers that now offer a steam

programme, named

Steamtech. Julian Lietzau

explained that steam in washing

programmes was now popular

for a number of reasons, among

them the ability to kill bacteria in

clothing without any chemicals,

but also eliminated the need to

iron clothes

Hall 6.2

Stand 201

32

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