Creative HEAD January 2020

MAJIREL.
NEW PACK DESIGN.
PLAY WITH IT
L’Oréal Professionnel’s iconic colour line
has had a makeover. Take a look!
ARE YOU A LITTLE obsessive about your colour
bar? Want to know everything is in its right
place, so you can grab exactly what you want
in a flash, without a worry? Then bow down
and worship Majirel’s new pack design. It’s
minimalist. It’s fresh. It’s clean. There’s one pack
per colour family and the shade number clearly
marked to face you as you search for your hue,
making it the epitome of user-friendly. From ash
to warm browns, each pack includes between
five and 25 shades corresponding to their
colour family. So bring a little joy to your
colour shelves…
Of course, we’re all looking to be more
environmentally aware, and Majirel’s new
pack design ticks the box when it comes to
sustainability with its new 100 per cent recycled
plastic cap. Pop that cap, it’s play time!