Creative HEAD January 2020

COLOUR VISION
COLOUR DOESN’T NEED TO TAKE A BACKSEAT JUST BECAUSE IT’S QUIET IN JANUARY –
WELLA PROFESSIONALS SHOWS YOU HOW
IN ASSOCIATION WITH
PURSE-FRIENDLY
PICK-ME-UP
Recruit loyal colour clients at this difficult time of
the year with affordable colour services from Wella
Professionals. No Strings Attached Colour, Wella
Professionals’ glossing service, allows you to
transform your client’s look in just 10 minutes – great
for those who want low-commitment colour and
it frees up time for you as well, using your current
permanent colour assortment. By infusing hair with
one of the many Koleston Perfect ME+ shades and
deeply conditioning for a beautiful finish, clients feel
like they’re having a much more extensive service for
a fraction of the time and price. Also it’s a great way
to have your newer recruits practising their colour
skills. It’s the ideal solution to the January blues.
No Strings Attached Colour is a genius service,
just what we’ve been waiting for. It’s the ideal
introductory service for clients who are shy of
colour commitment or in conventional jobs, but keen
to jazz up their look for a night or weekend. It’s
super-quick to deliver and affordable, while giving
fabulous shine and exciting colour that washes
out with ease. If a client has been patch-tested
it’s a great add-on service, easily delivered by an
assistant. We saw an immediate uplift on colour as
soon as we introduced it.”
COLIN MCANDREW,
MEDUSA GROUP
I love anything new for my business – No Strings
Attached Colour embraces new clients and clients
who have never coloured their hair before. They
are blown away by the shine! We are making our
applications exciting by creating quick and easy
sectioning patterns that show soft multi-tonal
accents in the finished result. My team loves getting
involved – we work closely together to get the best
out of each other and to promote the best for our
client base. I’m definitely quite the #colourflirt
when it comes to fun mixtures!”
SARAH MASON,
SARAH MASON PROFESSIONAL
34 CREATIVE HEAD