Creative HEAD January 2020

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“I loved everything about this
show for the 2018 L’Oréal
Colour Trophy Grand Final…
and creating this wig was not
easy! I worked with my longtime
wig collaborators Kevin
and Gerry to create this dream
afro. I had worked with the
model, Teneka, many times
before and knew that she
would carry it off. We were over
the moon with the final result!”
ADAM REED, ADAM REED HAIR
HAIR Syd Hayes. STYLING Katie Grand. PHOTOGRAPHY Mert & Marcus. First published in W.
76
HAIR Adam Reed. ASSISTANTS Ellenora Dean and Ryan Steadman.
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“This has to be one of my most
favourite images of the past 20
years because the team was
incredible. Mert & Marcus, who
have been some of the most
influential photographers in the
fashion world; along with Katie
Grand, an incredible stylist; and
Vittoria Ceretti’s incredible face, of
course. I walked into the shoot, as
with many shoots, with no idea of
any concept or reference and hair
was key! I was told to create... and
it had to be big and beautiful!”
SYD HAYES
CREATIVE HEAD