Creative HEAD January 2020

THE SEARCH FOR a volume-boosting product range that doesn’t leave you
with a sticky, unworkable head of hair never seems to end. Your clients have
the same search; desperately looking for a miracle in a bottle that they can
easily work into their routines at home. Well, big, bouncy blow-out clients
will be clamouring for the new JoiFull collection from JOICO. This terrific
trio is the perfect combination to create hair with envious body and a lush
finish. It’s as easy as one, two, three…
CREATIVE HEAD ADVERTORIAL
1. Foundation
for fullness
The JoiFull Volumizing Shampoo lays
the groundwork by gently whisking
away the oils, pollutants and grime
that weigh down hair. Unlike many
volumising shampoos, this thick lather
won’t strip hair of moisture while it
cleanses. Clients are left with a plush
feel that’s naturally nourished and light.
2. Nourished hair
for healthy volume
A heavy conditioner will leave thinner
locks looking lank, so this formula
has been created to enable airy,
touchable body without weighing hair
down. Clients will love how this lightas-a-feather
conditioner leaves fine
hair feeling stronger, tangle-free
and looking super-shiny.
3. Volume and
bounce in a blast
Dreaming of a hero styling product that
gives body, bounce and fullness with
no sticky residue? JoiFull Volumizing
Styler is all of this and more – a
game-changing hybrid that combines
the glide of an airy crème with the
moulding power of a gelée. There’s also
thermal protection up to 230°C.
The brains behind the body
SmartRelease technology by JOICO means power-packed natural ingredients are slowly released throughout the day,
helping to protect hair against recurring damage caused by daily wear and styling. Let’s look at what’s on the menu…
Rice protein – rich in amino acids, this helps to strengthen and thicken hair for a fuller feel and visible lift.
Bamboo extract – fibrous and rich in silica, it helps to build volume while promoting thicker, stronger and
shinier strands.
Lotus flower – full of strength-building protein, magnesium and potassium, this helps to improve healthy
appearance and elasticity.
Go big and go home with the new JOICO JoiFull Volumizing collection.
To discover more, call 0845 071 2326 or visit joico.com/joifull
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