Creative HEAD January 2020

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Go bigGive limp-haired clients extra oomph withthe new JoiFull collection from JOICO58
THE SEARCH FOR a volume-boosting product range that doesn’t leave youwith a sticky, unworkable head of hair never seems to end. Your clients havethe same search; desperately looking for a miracle in a bottle that they caneasily work into their routines at home. Well, big, bouncy blow-out clientswill be clamouring for the new JoiFull collection from JOICO. This terrifictrio is the perfect combination to create hair with envious body and a lushfinish. It’s as easy as one, two, three…CREATIVE HEAD ADVERTORIAL1. Foundationfor fullnessThe JoiFull Volumizing Shampoo laysthe groundwork by gently whiskingaway the oils, pollutants and grimethat weigh down hair. Unlike manyvolumising shampoos, this thick latherwon’t strip hair of moisture while itcleanses. Clients are left with a plushfeel that’s naturally nourished and light.2. Nourished hairfor healthy volumeA heavy conditioner will leave thinnerlocks looking lank, so this formulahas been created to enable airy,touchable body without weighing hairdown. Clients will love how this lightas-a-featherconditioner leaves finehair feeling stronger, tangle-freeand looking super-shiny.3. Volume andbounce in a blastDreaming of a hero styling product thatgives body, bounce and fullness withno sticky residue? JoiFull VolumizingStyler is all of this and more – agame-changing hybrid that combinesthe glide of an airy crème with themoulding power of a gelée. There’s alsothermal protection up to 230°C.The brains behind the bodySmartRelease technology by JOICO means power-packed natural ingredients are slowly released throughout the day,helping to protect hair against recurring damage caused by daily wear and styling. Let’s look at what’s on the menu…Rice protein – rich in amino acids, this helps to strengthen and thicken hair for a fuller feel and visible lift.Bamboo extract – fibrous and rich in silica, it helps to build volume while promoting thicker, stronger andshinier strands.Lotus flower – full of strength-building protein, magnesium and potassium, this helps to improve healthyappearance and elasticity.Go big and go home with the new JOICO JoiFull Volumizing collection.To discover more, call 0845 071 2326 or visit joico.com/joifull59
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In print•online•everywhere!£4.
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ANGEL MONTAGUE-SAYERS, SALLY MONTAG
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THE ICONIC SALON: CHARLIE MILLER HA
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THE ICONIC SALON: SALLY MONTAGUE HA
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THE ICONIC SALON: JO HANSFORD SALON
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THE ICONIC SALON: CHARLES WORTHINGT
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MAJIREL.NEW PACK DESIGN.PLAY WITH I
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AND NOW THERE’S EVENMORE TO PLAY
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NEW PACK DESIGNNEW COOL INFORCED SH
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Editor’s letter802440BIRTHDAYS AR
Page 24 and 25: CREATIVE HEADJanuarySince 2000WHAT
Page 26 and 27: The editTHE NEWS AND KNOW-HOW FROM
Page 28 and 29: #CHeditAMERICAN CREWALL-STAR UPDATE
Page 30 and 31: #LCT20YOUR LIFEIN COLOURL’ORÉAL
Page 32 and 33: #LCT20OWN THESTAGEL’ORÉAL COLOUR
Page 34 and 35: The L’Oréal Colour Trophy is the
Page 36 and 37: Half the size of its originals, new
Page 38 and 39: WHY DID YOU WANT TO BECOMEA HAIRDRE
Page 40 and 41: #CHeditInsidestoryHARI’S HAIRDRES
Page 42: THE BUSINESS EDITTAKING COMPLAINTST
Page 45 and 46: SUCCESSFULBUSINESSCOACHING FORSALON
Page 47 and 48: BUSINESS BUILDERTo keep growing you
Page 49 and 50: Reuse. Reduce. Refill.For a truly u
Page 51 and 52: LEVEL UPTO MASTERCOLOUR EXPERTMaste
Page 53: #ColourVisionSHELFIE TIMECREATIVE H
Page 56 and 57: CREATIVE HEAD’S BUSINESS NETWORKI
Page 62 and 63: THE TIMESTHEY ARE ACHANGIN’LIMITE
Page 64 and 65: CREATIVEHEADMAG.COMAUTUMNW I N T E
Page 66 and 67: THE STATE OFTHE NATIONSALONS UP AND
Page 68 and 69: CHALLENGE: BOOKINGSLOCKED INSIMON W
Page 70 and 71: CHALLENGE: CLIENT LOYALTYKEEP ’EM
Page 72 and 73: CHALLENGE: MANAGEMENTYOU CAN WITH A
Page 76 and 77: WELCOMETO THEWORLD OFTHE CURLEveryo
Page 78 and 79: RICHREWARDSWASH, TREAT AND STYLE WI
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Page 84 and 85: CREATIVE HEADSince 2000O n eV i s i
Page 86 and 87: HAIR Neil Moodie. STYLING Cathy Kas
Page 88 and 89: 8“This image was actually publish
Page 90 and 91: HAIR Sam McKnight. PHOTOGRAPHY Nick
Page 92 and 93: 14“I loved everything about thiss
Page 94 and 95: HAIR Johanna Cree Brown. MAKE-UP Hi
Page 96 and 97: 80CREATIVE HEAD
Page 106 and 107: Welcome to the#badsalon‘Something
Page 108 and 109: #badsalonBad advice“When I was ca
Page 110 and 111: Strutting that@my.haircareofficial
Page 112: *Launching February 2020
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Creative HEAD January 2020

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