Professional Beauty January/February 2020

introduction of technologies including: laser for skin rejuvenation
and firming; IPL for pigmentation; and targeted skin peels
for specific concerns (such as acne). These are examples of the
different type of treatments offered by a medi-clinic to that of a
traditional beauty salon.
Most excitingly, as a medi-clinic with access to these
technologies, we are able to achieve real long-term improvements
to clients’ skins that help to improve their self-esteem and lives.”
You are renowned for your customised facial –
tell us about that.
“I offer a customised Laser Facial, which combines both state
of the art technology and ingredients.
The Laser Facial is my signature treatment, I wanted to offer
a service that truly transformed my client’s complexion and
where they could see noticeable skin change.
The treatment is customised for each client depending on
their concerns for that day which may be sensitivity, ageing
or rejuvenation. I can control and vary the Laser settings and
professional products during the treatment to enhance and
achieve different results based on monitoring the reaction and
responses of the skin.
Sometimes I customise a Laser Facial experience to have a
more relaxed look and feel, particularly if my client has had a
stressful day.
The most important aspect of any treatment is that my client
feels that they have been really well looked after and that I have
met their needs, both in terms of their skin and their wellness.”
What do you consider the
most important element of
your business?
“The initial consultation process
and creating bespoke skin treatment
programs using high end technology
and advanced products are the most
important elements of my business.
Every element of the client
experience is bespoke and customised
to the client’s concerns on the day of their treatment, from the
beverage served on arrival, to the treatment and skin program.
The follow up program is integral to the treatment and is
designed around the needs of the client.
I don’t have a service or treatment menu. I consult and
prescribe the services to the evolving needs of the clients
(some clients have been seeing me for 25 years). Investing in
key technology and skin care ensures the services I offer at
Skin By Sarah Hudson are relevant to the changing needs of
my clients.”
How important is education?
“I have always invested in educating myself throughout my
career. I have ensured that my personal level of training
and education is applicable to the important requirements
associated with the use and implementation of new
technologies. This allows me to keep pace with the trends and
changes that occur in our fast paced and ever evolving industry.
My love of education continues even now as I have been
fortunate in being sought out as an industry expert on skin. I
have been asked to present on skin topics, attend workshops,
seminars and industry conferences. A highlight of this includes
presentations at Beauty Expo in both Melbourne and Sydney.”
Can you tell us any beauty trends you foresee
next year?
“I think Skin Needling is going to be huge in 2020.
I am seeing a big shift towards consumers opting for natural skin
rejuvenation, wanting to improve the quality and luminosity of
their skin and see real noticeable skin change.
Many consumers have experienced skin peels, LED, IPL
and Laser treatments. Whilst these services provide incredible
topical skin results, many consumers are searching for a deeper
form of skin rejuvenation to complement outcomes they are
currently achieving.
Skin Needling is being seen as an option for those who want
to find an alternative option to anti-wrinkle injections.”
Why is Skin Needling so popular?
“Skin Needling allows you to treat a wide variety of skin types
and concerns from acne, surgical scarring and stretch marks to
skin rejuvenation. All with just the one device, making it a very
smart business investment for any medi-clinic business owner.
RF (Radio Frequency) Skin Needling is one of the most
popular services I provide in my clinic. This is largely due to the
substantial skin results I am achieving with this amazing leadingedge
technology.”
I WAS ALWAYS DESTINED
TO ESTABLISH MY OWN
BUSINESS WITH ALL
THE EXPERIENCE THAT
I GAINED
What sets your beauty
salon apart from
other businesses?
“Skin By Sarah Hudson is a
boutique Medi-Clinic, offering a
customised skin program to clients’
personal concerns and needs. The
central focus of my business is all
aspects of skin rejuvenation. As a
result, I do not offer any beauty or body services which means
my expertise is focused to one area – the skin.
I go above and beyond many clinics to ensure the client
experience provided by Skin By Sarah Hudson is the best an
individual has ever received.
My own clients value my expertise and trust me with
their lifestyle needs. They also know I invest in quality skin
technology and skincare ensuring the treatments I prescribe are
the most up-to-date and relevant to their skin concerns.
A good skin practitioner should know their limits and what
they specialise in. I work alongside and refer to highly credited
medical professionals. The dermatologist to whom I refer, will
prescribe Isotretinoin for severe acne. I also work with Dr Jack
Zoumaras from Artiste’ Plastic Surgery, who specialises in face
surgery and anti-wrinkle injections.
I refer my clients when they seek more substantial corrections
and following their amazing results I treat post-operatively to
ensure to that their condition is maintained.” n
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