Professional Beauty January/February 2020
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DAVID JONES SHOWCASES<br />
NEW GROUND FLOOR<br />
David Jones re-opened the doors to the Ground Floor of its flagship Elizabeth<br />
Street store, unveiling a new luxury beauty and designer accessories space.<br />
The launch party was hosted by David Jones CEO, Ian Moir and attended<br />
by a slew of high-profile guests, including David Jones ambassadors Victoria<br />
Lee and Adam Goodes, alongside media. A tower of champagne and a<br />
performance by Client Liaison welcomed incoming guests to the store.<br />
Revamped luxury beauty counters were revealed, neighbouring bespoke<br />
store-in-store concept spaces for international designer accessory brands.<br />
Redesigned treatment rooms were opened and are occupied by La Prairie, La<br />
Mer and Rationale. Moir described the new floor as an embodiment of David<br />
Jones’ original mission: ‘to sell the best and most exclusive goods.’<br />
ANTIPODEAN<br />
CELEBRATION<br />
Ecoya celebrated the launch of its<br />
antipodean-influenced Christmas<br />
Collection with a stunning cocktail party.<br />
Guests perused the latest collection that<br />
included candles and diffusers in two<br />
limited edition Christmas fragrances -<br />
Fresh Pine and Wild Strawberry Frosé.<br />
Ecoya General Manager Claire Barnes<br />
flew in from New Zealand for the event.<br />
PROFESSIONAL BEAUTY | 175
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