Professional Beauty January/February 2020

Paul Anderson: “There is the constant challenge of owning your
own business, and the interesting part is balancing technology with the
personable side of salons. If you’re a smart owner, it’s not actually hard
to enhance the pair combined. Like any business, you need to be agile
and adjustable, and to work on the issues that are confronting. It takes a
lot of work, but that’s generally what makes you a better business owner.
Ultimately, I love being in the industry because it’s a very giving industry and
people walk out of your salon feeling great.” Rosemary Hunt: “Everything
is going to come back to how customisable and personal an experience
is. Salons also need to embrace technology and use it to the best of their
ability. Software is there to support therapists; they’ve got everything at
their fingertips. It’s all about being on the front foot with customer service.”
Paulina Saliba: “You’ve always got to be ahead, researching every new
Emma Hobson
THE IDEA OF HUMAN CONNECTION
- THAT’S SOMETHING THAT CAN’T
BE REPLICATED BY BUYING THINGS
ONLINE OR BY HAVING TOO MUCH
TECHNOLOGY INSTALLED.
technology that comes out. Is it sustainable? Are you getting the results?
We’ve also lost time trialling technologies, so that’s a challenge. Today,
salons are frequently open seven days a week, and so we need to ensure we
are always accessible and able to compete. If you don’t stay at the front line,
you’ll get left behind.” Emma Hobson: “All-in-all, there’s never been a more
exciting time to be in our industry, particularly when it comes to innovation
in ingredients, formulations and new products. Now, we’re looking at
microbiome, epigenetics and neurocosmetics
coming into skincare and looking how they work with
your own individual ecosystem, as well as innovative
machines and technology. There will be profiling, and
products will be specifically and individually designed
to work on your skin at any given time. So, I’m just so
excited for the future!”
PROFESSIONAL BEAUTY | 67