Professional Beauty January/February 2020
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same time as a facial will not take more time as it would if done<br />
separately. We like our guests to feel relaxed and at home in our<br />
salon, but with the offer of professional service and an attention<br />
to detail.”<br />
What are the most popular treatments?<br />
“Definitely our skin treatments and we are also well known for<br />
brows. We have also noticed an increase in interest over the past<br />
six months in lash lifting and tinting.”<br />
What are some of the challenges faced by<br />
your salon?<br />
“Balancing staff who are on maternity leave. At one point, I had<br />
four therapists who had five babies within five months, and they<br />
were all my IPL specialists! It just comes with working with<br />
women and can be expected. We are a team of seven with two<br />
currently on maternity leave. It might be something in our water!<br />
Also, knowing our break-even point and exactly how much<br />
revenue we need to keep our doors open every day. I work<br />
very closely with a bookkeeper, who I can highly recommend.<br />
Understanding my monthly P&L as been an eye opener!”<br />
List all the retail brands you stock?<br />
“We are Platinum partners with In Skin Cosmedics and have<br />
the full Range of O Cosmedics, as well as Ginger & ME. It<br />
is very important to me when considering stocking a new<br />
brand that their ethics and core values are aligned with ours.<br />
All brands we stock are cruelty free and mostly Australian.”<br />
How do you focus on retail in the salon?<br />
“Telling not selling. Everybody needs something and we<br />
approach ‘retail’ as asking questions and addressing concerns<br />
our guests have. We never get comments on ‘pushy sales.’<br />
Instead, we listen to our guests’ needs and concerns and<br />
advise them from there.”<br />
Tell us about education and training?<br />
“We believe knowledge is power and so a training calendar<br />
is in place for all staff development and refreshers. We<br />
have an Operations Manager who oversees that all staff<br />
are confident and are performing treatments at the same<br />
standard. In 2019, we all completed a six-week skin<br />
nutrition course.”<br />
How has technology influenced your salon?<br />
“It’s so exciting and is ever advancing. We recently signed<br />
off on our own ‘In Therapy’ app, available on both Android<br />
and Apple. This allows our guests to have In Therapy in the<br />
palm of their hands where they can access online bookings<br />
and our social media platforms 24/7. n<br />
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