Professional Beauty January/February 2020

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TALKING POINT THE AUSTRALIAN WAY More and more beauty brands are looking to harness local ingredients. ANITA QUADE chats to industry leaders about the lure of being local. 130 | WWW.PROFESSIONALBEAUTY.COM.AU
INTRACEUTICALS Tell us about the Australian made hero ingredients that are making a powerful impact on the beauty market. Intraceuticals partner with the largest and most respected Australian suppliers to source high quality ingredients locally and from all over the world. It is important for us to support Australian businesses. We believe in building long term positive relationships with those we work with - our team, our customers, our suppliers. We are proud to feature and hero Australian ingredients such as the Kakadu Plum from outback Australia. We have known for many years about its high concentration of Vitamin C and the consequent benefits to the skin. The integrity of the ingredients we are using is critical to the results achieved from using our products. Our team recently travelled to the harvesting location of the Kakadu Plums with the CEO of our Australian supplier to visit and learn more about the harvesting methods and the community. We work with many botanical ingredients from Australia and are constantly on the lookout for new Australian native ingredients for our new product development pipeline. We believe that our native ingredients are so unique, just like the Australian landscape. We have always believed in the importance of having a research and development team at our Global HQ in Melbourne focusing on new product innovation and quality control of all Intraceuticals products. This is an integral part of our business even though 90% of our sales is generated in other markets (predominantly in North America). We are able to formulate and test all new products in our laboratory and receive instant feedback from our team and testers, this allows us to make any changes and finesse the final product swiftly. Is it in many ways easier to sell Australian <strong>Beauty</strong> products internationally than locally? Intraceuticals is an Australian founded and made brand based in Melbourne for the past 17 years. We have achieved success on local soil, and we are also proud of our recognition in over 40 countries and 4000 stockists globally. Over 90% of our sales are generated outside Australia, mainly in North America and we are currently experiencing huge growth across Asia and United Kingdom. Australian beauty brands are attractive globally because it is perceived as being premium, trustworthy and high quality. We have a natural enthusiasm for innovation and take the risks to be ‘different’ in a marketplace that is over saturated with new brands launching constantly. There is a sense of ‘freshness’ with Australian brands and Intraceuticals aligns with all the above-mentioned qualities, which contributes to our success globally. We are always willing to push the boundaries to get the best results in our skincare and this is one of the reasons why Australian brands are respected. Outline how homegrown beauty products are best suited to Australia’s climate, conditions and lifestyle? Australians are known for our minimalistic, natural beauty. We value a simple life and embrace individuality. Our recent launch of Retouch by Intraceuticals perfectly reflects this. It is the next generation in skincare. The five serums are formulated with the latest technology in active ingredients for targeted solutions to create a naturally flawless look. Due to the huge size of our country, Australia has extreme climate zones. We have one of the harshest environments in the world that ranges from a tropical influence in the north to southern areas where it is cooler and milder. Intraceuticals is an Australian owned and made beauty brand. Our formulations are created on site by our Research and Development team at our Melbourne headquarters. We are focused on developing next generation formulas that delivers results-driven skincare and maximum hydration. No matter where in the world you live, hydration is a major factor in achieving a more youthful and healthy-looking complexion. Our core philosophy is our proprietary Hyaluronic Layering system. The layering process combines three specific combinations of Hyaluronic which work together to provide perfect hydrodynamics designed to deliver hydration and ingredients to the skin. All our treatments and products are water-based formulas. This allows us to create lightweight products which hydrate the skin without leaving any oily residue. Formulating in this way also allows us to use high levels of watersoluble actives such as sodium hyaluronate to help us create our high efficacy products. Our formulas have proven to be a skincare solution for varying climates, conditions and lifestyles in over 40 countries and 4000 stockists globally. Yulin Tan Global Marketing Manager Intraceuticals www.intraceuticals.com PROFESSIONAL BEAUTY | 131
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Professional Beauty January/February 2020

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