Professional Beauty January/February 2020

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ROUNDTABLE A behind the scenes look at the proceedings QUESTION: How are salons’ physical retail spaces influenced as interactive technologies gain momentum? Guests enjoyed a delicious lunch LEARNING: TECHNOLOGY SHOULD BE USED TO ENHANCE OR COMPLIMENT THE PERSONABLE RELATIONSHIP SALON OWNERS DEVELOP WITH THEIR CUSTOMERS. KEEP UP WITH IT, OTHERWISE YOU’LL BE LEFT BEHIND. Paul Anderson: “The virtual space is obviously price point direct, which is really tough on a salon that has a lot of overheads. Customers may come to us for the expertise, but they may go away to purchase their product somewhere else. It’s a major dilemma. Salons can input loyalty programs to garner trust with clients. You can show them that you know their specific needs, bring them in and let them try things. Your returning clientele are loyal and will purchase from you. If you discount product, what message are you sending out?” <strong>Beauty</strong> Editor Hannah Gay shares a moment with Roundtable guests Glenn Silburn chats with Emma Hobson Marguerite Capezio: “What I’d like to know is how much of it would be repeat business. Are they looking for the next best thing?” Emma Hobson: “This is partly influenced by influencers and no disrespect, but not all influencers are experts in skin. There’s enormous opportunity for the professional 58 | WWW.PROFESSIONALBEAUTY.COM.AU
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WWW.PROFESSIONALBEAUTY.COM.AU JAN
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Applicators Optimised for Any Treat
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ROSELIFT COLLAGÈNE LIFTS AND FIRMS
Page 9 and 10: PUBLISHER BHA MEDIA BHA MEDIA PUBLI
Page 11 and 12: 28-29 March 2020 Melbourne Conventi
Page 13 and 14: Australia’s Number One Cosmeceuti
Page 15 and 16: I’ll have what she’s having! Ou
Page 17 and 18: AUSTRALIA, YOU BEAUTY! INSKIN COSME
Page 20 and 21: COVER STORY 25 Years OF BRAND EVOLU
Page 22 and 23: VIEWPOINT LOCALLEADERS It seems bot
Page 24 and 25: We’re back in 2020 The summit for
Page 26 and 27: Welcome to COUNTRY A line-up of muc
Page 28 and 29: Remember, SAFETY FIRST SPF is a sum
Page 30 and 31: Be in the KNOW Ring in the new year
Page 32: SKINCARE dermaviduals Face Lotion M
Page 35 and 36: World’s No.1 Ultrasound Lift Tigh
Page 37 and 38: MAKEUP Cosmedix Lumi Crystal - Adva
Page 39 and 40: THE PALETTE
Page 41 and 42: NAILS CND Vinylux Long Wear Polish
Page 44 and 45: TANNING Ecococo Tanning Mousse in M
Page 46 and 47: STYLE FILE SHELLA MARTIN Taking hom
Page 48 and 49: MAKEUP THE MAKEUP MAESTRO This year
Page 50 and 51: SALON VIEW HI-TECH Beauty From Buda
Page 52 and 53: BEAUTY BAROMETER WHAT IS IT? The 45
Page 54 and 55: 2020 COSMOPROF BOLOGNA, ITALY - FAI
Page 56 and 57: ROUNDTABLE Industry leaders get rea
Page 60 and 61: ROUNDTABLE The discussions continue
Page 62 and 63: ROUNDTABLE The stunning interiors a
Page 64 and 65: ROUNDTABLE Guests shared their insi
Page 66 and 67: ROUNDTABLE Lights, camera, action!
Page 68 and 69: SALON VIEW From The Inside, OUT Wit
Page 70 and 71: TOP 7 BEAUTY TREATMENTS FOR 2020 Wa
Page 72 and 73: SKINCARE Ask the SKINFLUENCERS Ques
Page 74 and 75: STAR STRUCK There is no room for wa
Page 76 and 77: SATURDAY GLOW Bronzed and sculpted
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Page 80 and 81: BEAUTY MAKEUP TRENDS YOU’LL MASTE
Page 82 and 83: BEAUTY Top makeup tips to master Bo
Page 84 and 85: the EDUC ATORS THE FEELING YOU GET
Page 86 and 87: the EDUC ATORS WORKING IN CLINICAL
Page 88 and 89: the EDUC ATORS I LOVE BEING ABLE TO
Page 90 and 91: the EDUC ATORS ONE OF THE BIGGEST C
Page 92 and 93: the EDUC ATORS THE BEST THING ABOUT
Page 94 and 95: the EDUC ATORS IF YOU ARE INVESTED
Page 96 and 97: the EDUC ATORS I HAVE LEARNED THAT
Page 98 and 99: the EDUC ATORS THE BIGGEST CHALLENG
Page 100 and 101: the EDUC ATORS I WOULD LIKE TO BELI
Page 102 and 103: the EDUC ATORS WE ARE TRULY BLESSED
Page 104 and 105: the EDUC ATORS WITH MORE THAN 25 YE
Page 106 and 107: the EDUC ATORS WE LOVE RECEIVING PO
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the EDUC ATORS I HAVE ALWAYS BEEN F
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the EDUC ATORS I AM INCREDIBLY PASS
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the EDUC ATORS IT IS ESSENTIAL THAT
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PROFESSIONAL BEAUTY RECOGNISES EXCE
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pro-file Payot’s CEO Marie-Laurie
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BEAUTY THE CHANGING FACE OF BEAUTY
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BEAUTY THE PLASTIC SURGEON AND SKIN
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BEAUTY THE BRAND AMBASSADOR AND SKI
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BEAUTY THE ZEN GODDESS Melanie Glee
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BEAUTY THE EDUCATOR AND ENTREPRENEU
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WAXING Waxing Brand How important i
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TALKING POINT THE AUSTRALIAN WAY Mo
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TALKING POINT ASAP SKIN PRODUCTS Ou
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TALKING POINT NATURAL LOOK AUSTRALI
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AUSTRALIAN MADE Organic Nation Bioa
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BLUE LIGHT PROTECTION Revive Moistu
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that question am I going to be bett
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ARCH WAY TO HEAVEN Arches are makin
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Shop the products inspired by beaut
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PROMOTION show experience to our cu
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WE ARE QUICKLY BECOMING MORE TECHNO
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Optima Nutricosmetics Ultimate 1.0
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WELLNESS this question for yourself
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Why am I passionate about Corneothe
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of women’s lives every day, Not j
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TECHNOLOGY SiriusTM is a multi-appl
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The secret to perfect skin. BEFORE
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2. Open For Business, 24/7 Enabling
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BEAUTY PROMOTION MELBOURNE OPENS RE
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BEAUTY ESCAPE at the forefront of t
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Celluma ELITE Celluma PRO Celluma S
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DAVID JONES SHOWCASES NEW GROUND FL
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We’re back in 2020 The summit for
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COME JOIN OUR PARTY! For nearly 25
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Professional Beauty January/February 2020

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