Professional Beauty January/February 2020

BEAUTY
PROMOTION
MELBOURNE
OPENS
REGISTRATION
Are you ready for a line-up of world class
education for 2020? Check out the event
set to inspire the industry.
REGISTRATION IS OPEN for Victoria’s premier event for
beauty professionals, kicking off the Early Bird ticketing period.
Beauty Melbourne is the largest gathering of professional beauty
brands and suppliers in the Victorian beauty industry and is set
to inspire thousands of visitors in 2020 with innovative product
offerings from leading brands, a plethora of exciting features and
a line-up of incredible educators.
Beauty Melbourne has released their highly anticipated 2020
education program, which is a must-see for beauty professionals
wanting to expand their skillsets. Globally celebrated experts will
bring their insights to Melbourne to showcase their styles, tips,
techniques and talents to the industry’s eager professionals. The
program features insightful sessions on topics including business,
health and wellness, professional skills, anti-ageing/dermal,
makeup trends and artistry, and more.
Anticipated highlights of the program include ‘Six Essentials
Every Website Needs to Increase Conversions’ led by esteemed
business and marketing consultant, Heather Porter. The
session will give valuable insights on how to execute marketing
campaigns and generate leads, sales and bookings from your
salon’s website to increase revenue for your business; must-know
tactics for running a successful beauty business in the technically
advanced culture of 2020.
Talented makeup artists and beginners alike will benefit
from the incredible sessions dedicated to makeup trends and
techniques at Beauty Melbourne. Celebrity makeup artist,
Chantelle Baker, has painted the faces of A-listers including Gigi
Hadid, Boy George, Sarah Jessica Parker and Elyse Knowles
and will be sharing her signature tips for how visitors can put the
glam and glow into their makeup routines during her ‘Build Your
Makeup Repertoire’ session.
The organic beauty industry is positively booming, and in
turn, consumers are more conscious of their skincare decisions
than ever. Niki Ford, CEO of Australian Organic, will bust myths
in her highly anticipated ‘The Power of an Organics Approach in
the Beauty Industry’ session around what ‘natural’ and ‘organic’
really mean, how salon owners can incorporate organic beauty
in to their businesses, and what the growing demand for organic
products means for the beauty industry. Keeping up with the
latest game-changing trends is a sure-fire path to success for
any beauty professional, and Beauty Melbourne is here to keep
visitors in the know.
Sampling and shopping from over 200+ leading and boutique
professional brands under one roof is a significant drawcard for
visitors attending Beauty Melbourne each year. Several new
exhibitors have been added to the line-up of brands showcasing
the latest beauty innovations to visiting aesthetic professionals,
including SNS, Pure Body Luxe, Retention Systems, and
FloAesthetics, who will be exhibiting for the first time. Beauty
Melbourne is also thrilled to welcome back brands including Eco
Tan, Crown Brush Australia, Timely, Lycon, CND, Caronlab and
The Global Beauty Group, who will all be returning to Beauty
Melbourne in 2020.
Visitors wanting to make the most of their Beauty Melbourne
experience can take advantage of the incredible-value All-
Access Education Pass. Designed to allow visitors to pick and
choose between all sessions in the education program, the
All-Access Education Pass provides access to all 18 Look ‘n’
Learn sessions in the business, professional skills and anti-ageing/
dermal categories over the two days of Beauty Melbourne. The
All-Access Education Pass includes 2-day show entry and is just
$199 during the Early Bird period. Single session tickets are also
available for purchase from $99.
Beauty Melbourne takes place 28-29 March 2020 at the Melbourne
Convention and Exhibition Centre (MCEC). Early Bird ticketing
ends 11.59PM AEST, Friday 14 February 2020. Tickets are available at
www.beautymelbourne.com.au
PROFESSIONAL BEAUTY | 169