Professional Beauty January/February 2020

the
EDUC ATORS
IF YOU ARE
INVESTED IN
YOUR STAFF, YOU
CAN GUARANTEE
THAT THEY WILL
INVEST IN YOUR
BUSINESS.
– Kerry-Anne Raiola
WITH AN EVER CHANGING INDUSTRY KERRY-ANNE
RAIOLA REVEALS HOW TO KEEP UP WITH EDUCATION.
How important is it for members of the
beauty industry to stay updated and further
their education?
“Any industry - whether it be beauty, fashion or otherwise, is everevolving
– so it is absolutely imperative to keep up to date and
current. Trends, technology and laws constantly change, so what
you learned originally in your craft may be obsolete in accordance
to what is practised today.
Often it is up to the individual to remain on top of their
A-game. They could be working in an environment where further
education or courses is not offered. In order for them to be
keeping up with what’s new in their industry, it is often up to them
to undertake courses on their own.
This is especially important for industry leaders. They are the
‘go-to’ people for anyone coming up through the ranks. They need
to know their business/industry and have a good understanding of
new changes, trends and systems. They are the ‘influencers’ and if
they are not setting a good example by continuing to learn in their
field – then they are doing a disservice to their peers.
To have a long and successful career in any industry it is well
advised to undertake courses to keep you current and on top of
what is new in your industry.”
What does it mean to you to be an educator?
“To be an Educator on any level is the highest privilege. Passing
on your knowledge and skillset to others gives enormous
satisfaction when you are truly passionate about what you do.
People who are open to learning offer us the opportunity to
pass on what it is that drives us in our careers. We hope to pass
on not only knowledge and skills, but love for what they do.
We want them to discover what it is that led them to choose
their field, and become passionate about it. To love the good
and the bad of the industry and help them to understand how
important it is what they do for people.
To be an Educator is to not only pass on knowledge, but it is
to give so much of yourself and hope that you have a positive,
motivating and exciting effect on them for the long term.”
Apart from the ‘skills and facts’ in your training
courses, what else (vallues, goals, ambitions)
do you try to instill/develop/encourage in
therapists? Why?
“We initially train our staff to understand our salons’ target
market – what we specialise in, our services, our expectations
and our methods.
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