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Panalpina Annual Report 2011

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30<br />

CEO Statement<br />

Profitability built on sustainable business model<br />

Despite the economic gloom and uncertainty, the <strong>Panalpina</strong> Group emerged from <strong>2011</strong><br />

with its market position strengthened. Our strategic orientation towards profitability,<br />

underpinned by our business model, has already proved its worth. But it is nonetheless<br />

set to encounter fresh challenges in the future.<br />

All aspects of <strong>Panalpina</strong>’s operations are guided by the<br />

principle of sustainable development. To progressively<br />

strengthen the welfare of our company, the environment<br />

and the population at large, equal weight is given to social,<br />

economic and ecological criteria in the evaluation of strategies,<br />

projects and innovations. Overall, this offers the<br />

best means for <strong>Panalpina</strong> to honor its obligations towards<br />

shareholders, employees, suppliers, customers and the<br />

general public.<br />

<strong>Panalpina</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2011</strong><br />

Sound business operations<br />

The foundation for accepting broader responsibility is laid by<br />

entrepreneurial success. Solid business performance and<br />

the efficient deployment of corporate resources are crucial<br />

to unlocking creative freedoms and meeting the varying<br />

demands of the Company’s different stakeholders. In today’s<br />

global logistics and forwarding markets, simply delivering<br />

the right goods to the right place at the right time no longer<br />

suffices for long-term success.

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