2020 Jeonbuk LIFE Magazine 3rd Issue

THE BRAND
Bird Sori Café in Jeonju opened in SongCheon-Dong in
2019 and is the only "Bird Sori Café" in Jeollabuk-do (there
are 20 other franchises in Korea, however). The first thing
that catches your eye is the the modern, colorful branding
that leads you in. The logo is a cursive script combination
of the letters B and S (“bird sori”) that clearly depicts a
perched parrot. Café signs are covered with tropical flowers
and bright colors that easily bring to mind its inhabitants.
And once inside, you’re quickly
greeted with the cheerful
“chirps” and “squawks”
of the birds.
THE BUILDING
When you enter the café,
the right wall is entirely a
large glass window behind The "big birds" in the
which are dozens of bird
center of the room are
cages and small, colored
parakeets. At the counter, the most colorful and are
you’ll pay the entrance fee particularly fun to feed.
and order a drink. You can
There’s even a large red
also with bird feed here.
After selecting a table to Macaw in the center.
sit at, an attendant brings
out a bird carrier with two
or three parakeets to play with.
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The café itself is large and spacious, well-cared for and
clean, with great big windows looking out over the Korean
countryside. Artificial vegetation decorates the ceiling and
walls around the main space where larger birds perch on
trees or metal racks. Each of these is surrounded
by small boxes on the floor containing newspaper
to catch falling fragments of seeds from the birds.
Birds, bird food, and bird accessories are also
available to buy, most of which are stored behind
the leafy wall near the entrance.