GSFE Newsletter-November 2021
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Using your marketing<br />
budget effectively<br />
(Part 3)<br />
By Marcy Decato<br />
Creative Solutions Marketing<br />
& Printing<br />
Marcy Decato<br />
Creative Solutions Marketing & Printing, Inc.<br />
marcy@creativesolutionsmktg.com<br />
www.creativesolutionsmktg.com<br />
951-707-6338<br />
Here are some more ideas of how to use your marketing budge smart and efficiently.<br />
1. Develop an email marketing plan<br />
Email marketing is a great way to get new visitors engaged with your business, as well as<br />
maintain relationships with your existing customers. And though email marketing isn’t new,<br />
it’s still one of—if not the—most reliable ways to achieve a strong return on your marketing<br />
investment. Here’s how to ensure that:<br />
• Put thought and creativity into your subject lines.<br />
• Make sure every email has an offer that encourages your readers to take a next step.<br />
• Track your performance and run A/B tests to see what copy and offers resonate with<br />
your list.<br />
2. Apply for business awards<br />
Most industries have business awards you can win, providing you with an online badge you<br />
can place on your website. Badges like these can boost credibility, and as a result, increase<br />
sales. Here are some tips on how to market an award and make the most of it.<br />
If there aren’t any awards for your industry, host your own! You’ll get attention from other<br />
industry businesses who want to apply for your award, which means even more connections<br />
and more possible future collaborations!<br />
3. Feeling brave? Give guerilla marketing a try<br />
Guerilla marketing emphasizes creativity over budget, and strategies are often cheap and<br />
easy to implement, especially when localized. Broadcast your Twitter handle with sidewalk<br />
chalk, use an abandoned storefront as a canvas for street art, or plaster custom stickers on<br />
urban décor that makes those who stroll by look twice.<br />
There’s a ton of room for invention here, and you don’t need a big budget to be successful.<br />
More to come on the next issue, stay tuned...<br />
68<br />
Global Society For Female Entrepreneurs - www.globalsocietyforfemaleentrepreneurs.org
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