Phase 2: Assessment - (PDF, 101 mb) - USAID

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Handout 3-1. Tourism Assessment Process: Getting Started INFORMATION NEEDED USE POTENTIAL SOURCE Geography, Climate, and Topography Socio-Economic, Political, and Cultural Context Tourism Policies, Master Plans, and Marketing Strategies Environmental, Biodiversity, and Natural Resource Use Issues (see below for further information on the importance of this area) Planning logistics, and understanding of physical attributes that may relate to tourism attractions and activities Defining the general context within which the team will be working Understanding of government strategic approach to tourism development Preliminary understanding of priority conservation, land and resource use issues Market Structures General understanding of existing tourism plant, key market segments, products offered, and overall trends General Institutional Support List organizations currently involved in tourism development Internet, travel guide books, topographical maps, national or regional tourism offices Government websites, travel guide books, newspapers, economic, sociology, and anthropological journals and magazine articles, history books Government investment promotion websites, tourism board or economic development office websites Local conservation organization publications and websites, international organizations i.e. Conservation International, World Wildlife Fund, and The Nature Conservancy; Natural Resource and Protected Area Management Plans – check National Park Administration, Forestry Dept. and Department of Interior websites World Tourism Organization statistical references, government websites, travel guide books, tourism and hospitality management publications, local tourism association websites Government, tourism boards or administration, investment promotion offices, park and wildlife services, local tourism association websites Source: Conservation International and George Washington University. 2006. Linking Communities,Tourism and Conservation: A tourism assessment process. Washington DC
HANDOUT 3-2 EXERCISE 3-1: SAMBURU ECOLODGES – KENYA Ecotourism Lodges. AWF provided assistance to the local Namunyak community to become an equity shareholder in a permanent tented camp that had been built on land originally leased from them. The community has gone on to purchase the camp from the original owner who continues to manage the facility. At another community nearby, AWF has provided capital for a group to develop their own 'star beds' luxury camp along the banks of the Ewaso Nyiro. Both of these communities have set aside large areas of their land for conservation and tourism. Imagine sleeping out on the African plains in a warm, luxurious bed. Above you billions of stars illuminate the African night sky. Below you flows a rapid river, attracting Africa's abundant wildlife. A light East African breeze touches your check, rustling the leaves of the phoenix palms above you. The sounds of the African night surround you. Trumpeting elephants, the musical braying of zebra, the sound of water flowing through the carved out banks of the Ewaso Nyiro River. A dream? Yes, but one experienced by over 600 fortunate tourists visiting Kenya every year thanks to a unique partnership brokered by AWF called Koija Starbeds. Opened for business in March 2002, Koija Starbeds is one of the most unusual lodging experiences in Africa, and is one of AWF's most successful conservation enterprises on the continent. It is serving as a model for ecotourism development in the future. The Laikipia region, a major part of AWF's Samburu Heartland, is composed primarily of private ranches and livestock-producing communities. Laikipia has no formal protected areas, so community-based conservation is key to the survival of wildlife here. The Samburu Heartland is home to the second largest population of elephants in Kenya (over 3,000). It is the last stronghold of the highly threatened Grevy’s zebra and the area hosts the largest number of black rhinoceros in the country. It is also home to unique "northern specialty" species like gerenuk, beisa oryx, and Somali ostrich. In recent years, Laikipia has even seen the return of the African wild dog, one of the continent's most endangered predators. Koija Starbeds is a true partnership between the community, the private sector operator, and AWF. It has been successful because each partner concentrates on what it does best. The Koija community (population 1,500 people) owns the camp through the Koija Community Trust. It provided the land for the camp and set aside a 500-acre community conservation area as part of a deal for the camp. This area is now off-limits to grazing.
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USAID Sustainable Tourism Training
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Carol Hansen provides technical and
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Jacqueline E. Schafer is Assistant
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USAID and Sustainable Tourism: Meet
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Host country governments can work w
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Implementing Sustainable Tourism Pr
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MODULE 1: INTRODUCTION TO TOURISM
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Why Tourism? • It is global in ex
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What is the Contribution of Tourism
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Tourism and the Developing World Ec
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From Tourism to Sustainable Tourism
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c Green consulting Relationships Am
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Environmentally Sustainable Develop
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Tourism Industry Stakeholders: Exer
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Tourism Value Chain: Exercise 1-3 W
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Tourism as a Development Tool • 1
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Benefits of Tourism: Exercise 1-5 W
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· Pitfalls of Tourism: Exercise 1-
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RECAP • How the tourism industry
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HANDOUT 1-2 SUSTAINABLE DEVELOPMENT
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UNITED NATIONS GLOBAL CODE OF ETHIC
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ight of all persons to use their fr
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3. The staggering in time and space
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and widespread access to intern ati
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HANDOUT 1-5 UNDERSTANDING THE LANGU
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carrier: transportation company suc
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contractor: an operator who provide
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educational tour: tour designed aro
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guided tour: a local sightseeing tr
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itinerary: the travel schedule prov
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outbound operator: a company which
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ooming list: the list of names or p
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conductor, and (in Europe) courier
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Implementing Sustainable Tourism in
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Objectives By the end of the sessio
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Exercise 2-1 What tourism-related i
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Number of USAID Projects with a Tou
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Illustrative Types of USAID Project
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Illustrative Types of USAID Project
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Environment - Ecuador • SO: Biodi
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Environment - Philippines • SO: E
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Economic Growth - Zambia • SO: Ru
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Cross-Cutting Social Themes • Gen
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Goal: Transformational change to ac
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SO: Natural Assets Managed for Rura
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IR-1: Improved management of target
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IR-3: More environmentally sustaina
Page 98 and 99: Group Discussion: Exercise 2-3 Has
Page 100 and 101: Some Basic Tenets 1) Tourism is not
Page 102 and 103: RECAP • Tourism fits into many US
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Page 108 and 109: Implementing Sustainable Tourism Pr
Page 110 and 111: MODULE 3: PROJECT ASSESSMENT - IS T
Page 112 and 113: Feasibility Analysis Is the interve
Page 114 and 115: Phase 1: Preparation Destination Re
Page 116 and 117: Phase 2: Assessment Stakeholder Inv
Page 118 and 119: Phase 2: Assessment - Tips SWOT •
Page 120 and 121: Phase 2: Assessment - Tips Integrat
Page 122 and 123: Phase 2: Assessment Topic 1 - Attra
Page 124 and 125: Phase 2: Assessment Topic 2 - Infra
Page 126 and 127: Phase 2: Assessment Topic 3 - Marke
Page 128 and 129: Phase 2: Assessment Topic 4 - Suppl
Page 130 and 131: Phase 2: Assessment Topic 5 - Human
Page 132 and 133: Phase 2: Assessment Topic 6 - Socio
Page 134 and 135: Phase 2: Assessment Topic 7 - Envir
Page 136 and 137: Phase 2: Assessment Topic 8 - Gover
Page 138 and 139: Phase 2: Assessment Cost-Benefit An
Page 140 and 141: Virtuous Cycle of Tourism Income Ge
Page 142 and 143: Phase 2: Assessment Calculating Eco
Page 144 and 145: Phase 2: Assessment Assessing the O
Page 146 and 147: Making the Go/No Go Decision: Exerc
Page 150 and 151: The community's ownership of the ve
Page 152 and 153: HANDOUT 3-3 USAID/MOZAMBIQUE TOURIS
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Page 158 and 159: MODULE 4: PROJECT DESIGN - ECONOMIC
Page 160 and 161: USAID Framework for Economic Growth
Page 162 and 163: What basic levels of intervention d
Page 164 and 165: Enabling Environment Summary of pot
Page 166 and 167: Enabling Environment, cont. Sample
Page 174 and 175: Enterprise Level Competitiveness at
Page 176 and 177: Enterprise Level, cont. Cluster-Bas
Page 178 and 179: Can both enabling environment and e
Page 180 and 181: Enabling Environment: Exercise 4-1
Page 182 and 183: Sample EG/PR Performance Indicators
Page 184 and 185: Sample EG/PR Performance Indicators
Page 186 and 187: Economic Growth Intervention: Exerc
Page 188 and 189: HANDOUT 4-1 EXERCISE 4-1: SAMPLE EN
Page 192 and 193: MODULE 5: PROJECT DESIGN - NRM, BIO
Page 194 and 195: Integrated Natural Resources Manage
Page 196 and 197: USAID Biodiversity Earmark (priorit
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Interaction between Tourism and the
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Policy and Governance - Issues Summ
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Policy and Governance Interventions
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National Level: Exercise 5-1 What a
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Site Level Intervention areas 1) Co
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Site Level Interventions 2) Communi
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Site Level Interventions 4) Tourism
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Project Example: Biodiversity Conse
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Categories of USAID NRM Performance
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Sample ENV/Cultural Performance Ind
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NRM and Cultural Conservation Inter
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Some additional country examples…
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Project Example: Red Sea Sustainabl
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Project Example: Conservation and S
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Project Example: Tanzania Coastal M
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Foreword The rapid and often uncont
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4 Governments need to establish a m
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6 Once a project is approved, any d
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8 Management must be adaptive, acce
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10 Sustainable tourism also needs t
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© Secretariat of the Convention on
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America Verde Working Papers Number
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Introduction Meeting the Global Cha
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Community Participation in Ecotouri
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Siecoya Community Participation in
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of ty rves who st, ess ctices, der-
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Recommendations Community Participa
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Literature Cited Community Particip
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Implementing Sustainable Tourism in
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Objectives By the end of the sessio
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Environmentally Sustainable Tourism
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Environmental Management Assessment
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Elements of an Environmental Manage
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Impact of Best Practices on Energy
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Lessons Learned in Introducing Envi
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Destination Planning and Management
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Destination Design: Exercise 6-1 3
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Overview of Business Considerations
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Creating a Business Partnership wit
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Basic Rules for Creating a Viable E
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Financing an Ecotourism Business Ty
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Extreme Events and Tourism • Natu
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Project Example: Ghana - CBEP SO: E
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Sample ST Performance Indicators: 1
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Sample ST Performance Indicators: 3
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RECAP • Environmentally sustainab
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travel and tourism companies that c
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The EAST program began with a demon
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500 450 400 350 300 IG/GN 250 200 1
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technical knowledge or rank in the
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Group 3 - Safari Mountain, Africa A
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MODULE 7: BRINGING IT ALL TOGETHER
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From Concept to RFP/RFA • Goal
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Jordan Tourism Project Program Goal
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Jordan Tourism Project Project Comp
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Jordan Tourism Project Components:
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Jordan Tourism Project Sample Propo
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Period of Performance, cont. Touris
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Jordan Tourism Project Staffing pro
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General Procedures - Reg 216 • Pr
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Evaluation Criteria • Appropriate
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Core Delivery Team • Peter Hetz -
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DEVELOPING SUSTAINABLE TOURISM IN T
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Sustainable Tourism -WTO �that me
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Principles of Sustainable Tourism
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MDG cont � All Players to act in
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cont’d Contributing to Local Econ
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Is tourism an appropriate tool for
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Tourism a powerful tool for SD �S
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Policy Objectives Economic : � in
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Implementing STD � Government’s
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cont � Local control: Strengtheni
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Challenges, conclusion � Commitme
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Coastal Tourism in Tanzania Present
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An overview of Tourism-Tanzania •
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The case for Coastal Tourism Develo
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Coastal districts of Tanzania
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Coastal areas with high potential f
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Problem Analysis • Main environme
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Problems[cont] • Development Cons
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Efforts (Cont) • Work with FINCA
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The future of coastal Tourism • D
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SUSTAINABLE TOURISM A paper to be p
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Abstract: There has been much empha
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Definitions Sustainable Tourism •
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Domains • Oral traditions, and ex
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Sustainable Tourism should • Make
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Intangible heritage • Overcrowdin
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Ecotourism saving coral reefs - Wha
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Coral reefs - Rainforests of the se
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Reefs are disappearing fast � 27
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Ecotourism - the most sustainable o
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Benefits of Marine Parks over Terre
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Chumbe Island - a private nature re
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Visitors´ Visitors Centre & Nature
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Chumbe Park management staff Third
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Winning public support for the Mari
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Funding Marine Park development - P
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Ecolodge - What worked in marketing
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Sustainability: Operation Operation
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The biggest challenges: not the fis
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Wish list (incentives for the ‘ri
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02/05/2006 29
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How many tourism projects worldwide
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LTPR and ST How many natural resour
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• Cultural Tourism - What tenure
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LTPR and ST • Land Tenure is the
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LTPR and ST Land Tenure Interests O
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LTPR and ST Property Rights - any r
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Customary Rights • Traditional/he
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LTPR and ST The LTPR Framework •
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LTPR and ST
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LTPR and ST And what’s in your ne
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Objectives The objectives of this p
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Types of energy used in tourism fac
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Factors affecting energy consumptio
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Energy efficiency → Essential for
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Selection of energy supply options
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Typical environmental impacts of va
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Renewable energy systems for off-gr
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Applicability of energy technologie
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Case Study Sustainable Tourism, Ene
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US FOREST SERVICE international pro
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SUBJECT AREAS � Natural Resource
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NATURAL RESOURCE BASED TOURISM ACRO
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SKI the US Forest Service � 130 A
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EXPLORE the US Forest Service � 7
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CAMP the US Forest Service � 4,38
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For more information on Internation
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Objectives • Importance of ICT to
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ICT and Tourism • e-tourism is th
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Tourism Site Selection, Management,
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Marketing: All Marketing Channels u
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Swiss full service travel site www.
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Sites that Leverage Well-Known Bran
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B2B Sites (Travel Agents Only) 15
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Many ways to use ICT poorly for Mar
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Customer Relationship Management I.
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Access to ICT in Rural Areas • Fi
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Pitfalls to Avoid • Technology pu
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The United States Department of the
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National Park Service: Manages natu
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Bureau of Land Management: Manages
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•Foreign Foreign Government count
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CENTRAL AMERICA Belize, Guatemala,
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TANZANIA Worked with TANAPA, Wildli
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TANZANIA: TANZANIA: directional roa
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Partnering with DOI • Through Int
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Red Sea Case Study: Financing Marin
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USAID/Egyptian Environmental Policy
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Some Context 1. Extreme population
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Steps to the process 1. Estimate fi
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Building the budget scenarios Based
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Step 2a) Existing revenue mechanism
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500,000 400,000 300,000 200,000 100
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$1,500,000 $1,250,000 $1,000,000 $7
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WTP: Key results from Tourists •
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Step 3) Revenue Mechanisms investig
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Disadvantages of Annual Airport Sta
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Step 4) Most promising revenue opti
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Step 5) Revenue Distribution Existi
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Conclusions II (Implementation) Key
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GDA BACKGROUND • Fundamental shif
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WHY PARTNERSHIPS? • Desire to inc
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PARTNERSHIP BENEFITS Major benefici
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Alliance Name Tourism Sector Workfo
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Potential areas for tourism GDA’s
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What's in the horizon for tourism G
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GDA Alliances - Lessons Learned 1.
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Your Thoughts? Ahsante Sana
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USAID Tourism Training Course Arush
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OBJECTIVES • To foster relationsh
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Activities carried in the Departmen
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Programs in Schools • Forming con
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Achievements • Good relationship
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Thanks for Listening End
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Introduction �The Park was gazett
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Introduction cont... �The name Ma
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Visitors Management in the Park �
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Types of tourist activities Inside
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Factors for the increase I. Improve
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Interpretative information and faci
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…END…
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1. ECOTOURISM DEFINITION �Eco tou
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3. ECOTOURISM AND LOCAL PEOPLE’S
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Ecot & Local People’s Livelihoods
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Ecot. & people’s livelihoods cont
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Esilalei Women Curio Shop Ecot. & p
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• Beekeeping • Curio shops and
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Communities Benefit cont. • Pover
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Challenges cont. � HIV/AIDS is al
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Conclusion cont. �Currently, ecot
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8. REFERENCES 1. Ceballos H., (1996
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III. Were your expectations for thi
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