Phase 2: Assessment - (PDF, 101 mb) - USAID

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Site Management & Monitoring I. Selecting, designing, developing destination II. Marketing III. Customer Relationship Management IV. Operations V. Managing, monitoring site and destination 7
Marketing: All Marketing Channels use ICT in Some Ways • ICT is essential for marketing any tourism site: both inbound (market research) and outbound marketing (advertising) • The marketing plan must drive use of ICT to: – Get customer’s attention (inform & build trust) – Motivate them to buy – 4 P’s: Product, Price, Place, Promotion • ICT tools allow for new marketing techniques: – Push to partners/prospects (email & SMS) – Web: hot-links – One-on-one web customization: photo & video tours, etc. I. Selecting, designing, developing destination II. Marketing III. Customer Relationship Management IV. Operations V. Managing, monitoring site and destination 8
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USAID Sustainable Tourism Training
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Carol Hansen provides technical and
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Jacqueline E. Schafer is Assistant
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USAID and Sustainable Tourism: Meet
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Host country governments can work w
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Implementing Sustainable Tourism Pr
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MODULE 1: INTRODUCTION TO TOURISM
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Why Tourism? • It is global in ex
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What is the Contribution of Tourism
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Tourism and the Developing World Ec
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From Tourism to Sustainable Tourism
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c Green consulting Relationships Am
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Environmentally Sustainable Develop
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Tourism Industry Stakeholders: Exer
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Tourism Value Chain: Exercise 1-3 W
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Tourism as a Development Tool • 1
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Benefits of Tourism: Exercise 1-5 W
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· Pitfalls of Tourism: Exercise 1-
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RECAP • How the tourism industry
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HANDOUT 1-2 SUSTAINABLE DEVELOPMENT
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UNITED NATIONS GLOBAL CODE OF ETHIC
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ight of all persons to use their fr
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3. The staggering in time and space
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and widespread access to intern ati
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HANDOUT 1-5 UNDERSTANDING THE LANGU
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carrier: transportation company suc
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contractor: an operator who provide
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educational tour: tour designed aro
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guided tour: a local sightseeing tr
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itinerary: the travel schedule prov
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outbound operator: a company which
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ooming list: the list of names or p
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conductor, and (in Europe) courier
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Implementing Sustainable Tourism in
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Objectives By the end of the sessio
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Exercise 2-1 What tourism-related i
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Number of USAID Projects with a Tou
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Illustrative Types of USAID Project
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Illustrative Types of USAID Project
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Environment - Ecuador • SO: Biodi
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Environment - Philippines • SO: E
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Economic Growth - Zambia • SO: Ru
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Cross-Cutting Social Themes • Gen
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Goal: Transformational change to ac
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SO: Natural Assets Managed for Rura
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IR-1: Improved management of target
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IR-3: More environmentally sustaina
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Group Discussion: Exercise 2-3 Has
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Some Basic Tenets 1) Tourism is not
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RECAP • Tourism fits into many US
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trade regimes, as well as the regio
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product will need to be improved. T
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MODULE 3: PROJECT ASSESSMENT - IS T
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Feasibility Analysis Is the interve
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Phase 1: Preparation Destination Re
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Phase 2: Assessment Stakeholder Inv
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Phase 2: Assessment - Tips SWOT •
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Phase 2: Assessment - Tips Integrat
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Phase 2: Assessment Topic 1 - Attra
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Phase 2: Assessment Topic 2 - Infra
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Phase 2: Assessment Topic 3 - Marke
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Phase 2: Assessment Topic 4 - Suppl
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Phase 2: Assessment Topic 5 - Human
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Phase 2: Assessment Topic 6 - Socio
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Phase 2: Assessment Topic 7 - Envir
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Phase 2: Assessment Topic 8 - Gover
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Phase 2: Assessment Cost-Benefit An
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Virtuous Cycle of Tourism Income Ge
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Phase 2: Assessment Calculating Eco
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Phase 2: Assessment Assessing the O
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Making the Go/No Go Decision: Exerc
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Handout 3-1. Tourism Assessment Pro
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The community's ownership of the ve
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HANDOUT 3-3 USAID/MOZAMBIQUE TOURIS
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• Human skills and capacities are
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MODULE 4: PROJECT DESIGN - ECONOMIC
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USAID Framework for Economic Growth
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What basic levels of intervention d
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Enabling Environment Summary of pot
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Enabling Environment, cont. Sample
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Enterprise Level Competitiveness at
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Enterprise Level, cont. Cluster-Bas
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Can both enabling environment and e
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Enabling Environment: Exercise 4-1
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Sample EG/PR Performance Indicators
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Sample EG/PR Performance Indicators
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Economic Growth Intervention: Exerc
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HANDOUT 4-1 EXERCISE 4-1: SAMPLE EN
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MODULE 5: PROJECT DESIGN - NRM, BIO
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Integrated Natural Resources Manage
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USAID Biodiversity Earmark (priorit
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Interaction between Tourism and the
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Policy and Governance - Issues Summ
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Policy and Governance Interventions
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National Level: Exercise 5-1 What a
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Site Level Intervention areas 1) Co
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Site Level Interventions 2) Communi
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Site Level Interventions 4) Tourism
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Project Example: Biodiversity Conse
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Categories of USAID NRM Performance
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Sample ENV/Cultural Performance Ind
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NRM and Cultural Conservation Inter
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Some additional country examples…
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Project Example: Red Sea Sustainabl
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Project Example: Conservation and S
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Project Example: Tanzania Coastal M
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Foreword The rapid and often uncont
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4 Governments need to establish a m
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6 Once a project is approved, any d
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8 Management must be adaptive, acce
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10 Sustainable tourism also needs t
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© Secretariat of the Convention on
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America Verde Working Papers Number
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Introduction Meeting the Global Cha
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Community Participation in Ecotouri
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Siecoya Community Participation in
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of ty rves who st, ess ctices, der-
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Recommendations Community Participa
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Literature Cited Community Particip
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Implementing Sustainable Tourism in
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Objectives By the end of the sessio
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Environmentally Sustainable Tourism
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Environmental Management Assessment
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Elements of an Environmental Manage
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Impact of Best Practices on Energy
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Lessons Learned in Introducing Envi
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Destination Planning and Management
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Destination Design: Exercise 6-1 3
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Overview of Business Considerations
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Creating a Business Partnership wit
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Basic Rules for Creating a Viable E
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Financing an Ecotourism Business Ty
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Extreme Events and Tourism • Natu
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Project Example: Ghana - CBEP SO: E
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Sample ST Performance Indicators: 1
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Sample ST Performance Indicators: 3
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RECAP • Environmentally sustainab
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travel and tourism companies that c
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The EAST program began with a demon
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500 450 400 350 300 IG/GN 250 200 1
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technical knowledge or rank in the
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Group 3 - Safari Mountain, Africa A
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MODULE 7: BRINGING IT ALL TOGETHER
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From Concept to RFP/RFA • Goal
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Jordan Tourism Project Program Goal
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Jordan Tourism Project Project Comp
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Jordan Tourism Project Components:
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Jordan Tourism Project Sample Propo
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Period of Performance, cont. Touris
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Jordan Tourism Project Staffing pro
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General Procedures - Reg 216 • Pr
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Evaluation Criteria • Appropriate
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Core Delivery Team • Peter Hetz -
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DEVELOPING SUSTAINABLE TOURISM IN T
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Sustainable Tourism -WTO �that me
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Principles of Sustainable Tourism
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MDG cont � All Players to act in
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cont’d Contributing to Local Econ
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Is tourism an appropriate tool for
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Tourism a powerful tool for SD �S
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Policy Objectives Economic : � in
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Implementing STD � Government’s
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cont � Local control: Strengtheni
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Challenges, conclusion � Commitme
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Coastal Tourism in Tanzania Present
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An overview of Tourism-Tanzania •
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The case for Coastal Tourism Develo
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Coastal districts of Tanzania
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Coastal areas with high potential f
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Problem Analysis • Main environme
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Problems[cont] • Development Cons
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Efforts (Cont) • Work with FINCA
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The future of coastal Tourism • D
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SUSTAINABLE TOURISM A paper to be p
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Abstract: There has been much empha
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Definitions Sustainable Tourism •
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Domains • Oral traditions, and ex
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Sustainable Tourism should • Make
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Intangible heritage • Overcrowdin
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Ecotourism saving coral reefs - Wha
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Coral reefs - Rainforests of the se
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Reefs are disappearing fast � 27
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Ecotourism - the most sustainable o
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Benefits of Marine Parks over Terre
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Chumbe Island - a private nature re
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Visitors´ Visitors Centre & Nature
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Chumbe Park management staff Third
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Winning public support for the Mari
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Funding Marine Park development - P
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Ecolodge - What worked in marketing
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Sustainability: Operation Operation
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The biggest challenges: not the fis
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Wish list (incentives for the ‘ri
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02/05/2006 29
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How many tourism projects worldwide
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LTPR and ST How many natural resour
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• Cultural Tourism - What tenure
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Page 445 and 446: LTPR and ST Property Rights - any r
Page 447 and 448: Customary Rights • Traditional/he
Page 449 and 450: LTPR and ST The LTPR Framework •
Page 451 and 452: LTPR and ST
Page 453 and 454: LTPR and ST And what’s in your ne
Page 455 and 456: Objectives The objectives of this p
Page 457 and 458: Types of energy used in tourism fac
Page 459 and 460: Factors affecting energy consumptio
Page 461 and 462: Energy efficiency → Essential for
Page 463 and 464: Selection of energy supply options
Page 465 and 466: Typical environmental impacts of va
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Page 469 and 470: Applicability of energy technologie
Page 471 and 472: Case Study Sustainable Tourism, Ene
Page 473 and 474: US FOREST SERVICE international pro
Page 475 and 476: SUBJECT AREAS � Natural Resource
Page 477 and 478: NATURAL RESOURCE BASED TOURISM ACRO
Page 479 and 480: SKI the US Forest Service � 130 A
Page 481 and 482: EXPLORE the US Forest Service � 7
Page 483 and 484: CAMP the US Forest Service � 4,38
Page 485 and 486: For more information on Internation
Page 487 and 488: Objectives • Importance of ICT to
Page 489 and 490: ICT and Tourism • e-tourism is th
Page 491: Tourism Site Selection, Management,
Page 495 and 496: Swiss full service travel site www.
Page 497 and 498: Sites that Leverage Well-Known Bran
Page 500 and 501: B2B Sites (Travel Agents Only) 15
Page 502 and 503: Many ways to use ICT poorly for Mar
Page 504 and 505: Customer Relationship Management I.
Page 506 and 507: Access to ICT in Rural Areas • Fi
Page 508 and 509: Pitfalls to Avoid • Technology pu
Page 510 and 511: The United States Department of the
Page 512 and 513: National Park Service: Manages natu
Page 514 and 515: Bureau of Land Management: Manages
Page 516 and 517: •Foreign Foreign Government count
Page 518 and 519: CENTRAL AMERICA Belize, Guatemala,
Page 520 and 521: TANZANIA Worked with TANAPA, Wildli
Page 522 and 523: TANZANIA: TANZANIA: directional roa
Page 524 and 525: Partnering with DOI • Through Int
Page 526 and 527: Red Sea Case Study: Financing Marin
Page 528 and 529: USAID/Egyptian Environmental Policy
Page 530 and 531: Some Context 1. Extreme population
Page 532 and 533: Steps to the process 1. Estimate fi
Page 534 and 535: Building the budget scenarios Based
Page 536 and 537: Step 2a) Existing revenue mechanism
Page 538 and 539: 500,000 400,000 300,000 200,000 100
Page 540 and 541: $1,500,000 $1,250,000 $1,000,000 $7
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WTP: Key results from Tourists •
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Step 3) Revenue Mechanisms investig
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Disadvantages of Annual Airport Sta
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Step 4) Most promising revenue opti
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Step 5) Revenue Distribution Existi
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Conclusions II (Implementation) Key
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GDA BACKGROUND • Fundamental shif
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WHY PARTNERSHIPS? • Desire to inc
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PARTNERSHIP BENEFITS Major benefici
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Alliance Name Tourism Sector Workfo
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Potential areas for tourism GDA’s
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What's in the horizon for tourism G
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GDA Alliances - Lessons Learned 1.
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Your Thoughts? Ahsante Sana
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USAID Tourism Training Course Arush
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OBJECTIVES • To foster relationsh
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Activities carried in the Departmen
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Programs in Schools • Forming con
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Achievements • Good relationship
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Thanks for Listening End
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Introduction �The Park was gazett
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Introduction cont... �The name Ma
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Visitors Management in the Park �
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Types of tourist activities Inside
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Factors for the increase I. Improve
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Interpretative information and faci
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…END…
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1. ECOTOURISM DEFINITION �Eco tou
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3. ECOTOURISM AND LOCAL PEOPLE’S
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Ecot & Local People’s Livelihoods
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Ecot. & people’s livelihoods cont
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Esilalei Women Curio Shop Ecot. & p
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• Beekeeping • Curio shops and
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Communities Benefit cont. • Pover
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Challenges cont. � HIV/AIDS is al
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Conclusion cont. �Currently, ecot
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8. REFERENCES 1. Ceballos H., (1996
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III. Were your expectations for thi
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