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Phase 2: Assessment - (PDF, 101 mb) - USAID

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Ecolodge -<br />

What worked in marketing?<br />

80<br />

60<br />

40<br />

20<br />

0<br />

Occupancy rate % 1998-2005<br />

1998- 1999- 2000- 2001- 2002- 2003- 2004-<br />

% 13 28 34 29 43 47 74<br />

Marketing through:<br />

Internet from 1998<br />

International Environmental<br />

Awards, e.g.<br />

� 1999 British Airways Tourism for<br />

Tomorrow Global Award<br />

� 2000 UNEP Global500 Award &<br />

Chu<strong>mb</strong>e at EXPO2000 (paid by<br />

German Aid)<br />

� 2001 IH&RA & Condenast<br />

Environmental Awards<br />

� 2005 TO.DO! & Best Website for<br />

Responsible Tourism (Germany)<br />

02/05/2006 21

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