Tropicana September-October 2022 #144 The Home Issue

SEPTEMBER/OCTOBER 2022 COVER STORY
It has its roots in a modest, 388 sq ft store at Viva Home
mall in Cheras, and it used to specialise in mattresses
until it opened the Soffurni Spaces & Senses showroom
at EkoCheras mall in 2019 to expand its selection to
include living and dining room options. The second
Soffurni Spaces & Senses showroom is at Tropicana
Gardens Mall. “The market is paying more attention to
us as a result of our new concept, which is helping us
grow more quickly,” says the soft-spoken gentleman
who hails from Sitiawan, Perak. He adds that in a world
that is constantly changing, it is imperative that Soffurni
continues to keep giving its customers new reasons to be
excited. “In the past, we tried to have as many common
brands and products as possible in our showroom so that
we could be a convenient, one-stop shop.
Now, our direction is to offer a mix of common and
extraordinary brands and products to spice up what we
have to offer. This is the reason why we brought in a
home theatre room set with the Devialet sound system
from France, Roviva bedding from Switzerland, and
Bomma lighting from the Czech Republic to enrich our
customers’ experience and selection,” he explains. In
Malaysia, Soffurni is the sole distributor for Bomma and
Roviva. It is also the sole distributor in Singapore for the
latter. The other brands available at Soffurni are Getha,
Natura, King Koil, Chester London, Laveo, Thermos,
Gaias, and Soffurni Stone collection.
area are more likely to place higher importance on quality
than on price, which is consistent with both our retail
offering and our brand positioning”. Soffurni, like most
other businesses, has had its share of issues, the worst of
which was when the Covid-19 pandemic struck. “During
the MCO (Movement Control Order) period we did not
make any money. But thanks to our solid relationship with
banks, we were able to get their support with additional
funds for us to get through the challenging period. We
also launched a café next to one of our stores shortly after
the first MCO, and the café not only serves as a revenue
contributor to the business during the second MCO, but
it also brings more attention and traffic to Soffurni. Very
soon, we will open Caveman Coffee, which is part of the
Soffurni company, next to every Soffurni store,” explains
Jack. According to him, there will be a Caveman Coffee
at Tropicana Gardens Mall by the end of the year. And,
in 2024, Jack hopes to have a Soffurni showroom in
Singapore. “We have big plans for Soffurni, like entering
the Singapore market in two years’ time, and going into
the hotel business. It would make sense for us to expand
into the hotel industry, given that we already offer furniture
and soft furnishings. Having our own hotel would be the
perfect setting for potential customers to test out the
products that we sell.”
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The 5,736 sq ft Soffurni Spaces & Senses showroom
in Tropicana Gardens Mall, which opened its doors in
October last year, is divided into four main sections namely
bedroom, living room, dining room, and accessories.
Here, Soffurni showcases its first ever luxurious home
theatre room set, which is truly remarkable. With a 120-
inch projector screen coupled with cinema reclining beds
from Getha, and customisable reclining seats from Laveo,
plus the intensely immersive Devialet sound system,
you can now bring the entire cinematic experience into
your home! “We were always thinking about opening a
Soffurni Spaces & Senses showroom in the Damansara
area. The primary factor that led to us settling on
Tropicana Gardens Mall is the manner in which the mall’s
management operates; they are always willing to discuss
new opportunities and are extremely welcoming to small
businesses such as ours, as opposed to focusing solely
on the interests of large enterprises,” Jack, 34, explains.
Because of its excellent location, design, and construction,
Tropicana Gardens Mall is without a doubt an ideal place
in which to establish a brand, he adds. “Residents in the
Riccione Bookcase