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52 <strong>Beauty</strong> Güzellik<br />
A trade fair that brings together companies, experts, buyers,<br />
and apprentices<br />
The exhibition attracts a qualified visitor base, which includes a<br />
large proportion of buying visitors. It is therefore an important<br />
business lever for companies, with 34.5 million euros of business<br />
flow generated by exhibiting companies in 2021 and a return<br />
on investment of 10: One euro invested in the exhibition thus<br />
generates a turnover of 10 euros.<br />
The fair also focuses on learning: it has become a popular and<br />
vital venue for apprentices and teachers, with 50 international<br />
schools attending in 2021, with over 1,000 people coming from<br />
Japan, the United States, Spain, Portugal, Belgium, the Czech<br />
Republic, Ghana, or Senegal.<br />
With a strong focus on digital technology, the show offers a<br />
dedicated mobile application with a free, customized service<br />
that makes it easier for exhibitors and buying visitors to<br />
connect. The application offers itinerary recommendations for<br />
the exhibition, a detailed selection of participants’ profiles and<br />
schedules for visiting the stands. Visitor badges can be scanned<br />
at the various stands to retrieve and exchange information.<br />
In addition, an online platform makes it possible to exchange<br />
information before and after the exhibition, to view the brands’<br />
new products, as well as make direct contact with the brands for<br />
up to two months following the exhibition.<br />
Focus on the highlights of the exhibition<br />
The three days of the MCB By Beauté Sélection will be marked<br />
by several major events:<br />
• Shows on the main stage: the Main Stage is a place of creativity,<br />
excellence and inspiration dedicated to new collections and<br />
major trends of the season. It will host ten hours of catwalk<br />
shows and artistic presentations on Sunday 11 and Monday<br />
12 <strong>September</strong>. The biggest stars of the beauty and hairdressing<br />
world will be there.<br />
• Work shows on the 360° Stage: Throughout the event, on<br />
Şirketleri, uzmanları, alıcıları ve çırakları bir araya<br />
getiren bir ticaret fuarı<br />
Fuar, satın alan ziyaretçilerin büyük bir bölümünü<br />
içeren nitelikli bir ziyaretçi kitlesini kendine çekiyor.<br />
Bu nedenle, 2021 yılında katılımcı firmalar tarafından<br />
oluşturulan 34,5 milyon Euroluk iş akışı ve 10’luk<br />
bir yatırım getirisi ile şirketler için önemli bir ticari<br />
etkinlik: Fuara yatırılan bir Euro, böylece 10 Euroluk<br />
bir ciro oluşturuyor.<br />
Fuar aynı zamanda öğrenmeye de odaklanıyor:<br />
2021’de 50 uluslararası okulun katıldığı ve Japonya,<br />
Amerika Birleşik Devletleri, İspanya, Portekiz, Belçika,<br />
Gana, Senegal ve Çek Cumhuriyeti’nden 1000’den fazla<br />
kişinin katıldığı fuar, çıraklar ve ustalar için popüler ve<br />
hayati bir mekân haline geldi.<br />
Dijital teknolojiye güçlü bir şekilde odaklanan fuar,<br />
katılımcıların ve satın alan ziyaretçilerin bağlantı<br />
kurmasını kolaylaştıran ücretsiz, özelleştirilmiş bir<br />
hizmete sahip özel bir mobil uygulama sunuyor.
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