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AN INCREDIBLE BOTTLE<br />
WINES THAT CAPTURE THE CURRENT ZEITGEIST<br />
Since 2017, the year of the last classification, 36 properties have been classified as<br />
Médoc Crus Artisans for the 2017 to 2021 vintages – the classification is reviewed<br />
every 5 years. Each property nurtures its own distinctive identity, and its differences,<br />
through the choice of production techniques. It is probably easier for them to foster<br />
a closer relationship, as they do, with their customers than for other top appellations.<br />
The personality of the winegrower adds value through individual experiences, history<br />
and expertise, all of which are perfectly conveyed to customers. These advantages are<br />
further strengthened by price points which, though not entry-level, remain accessible<br />
considering the quality of the wines. Crus Artisans revolve around regionality, terroir<br />
and a close rapport with consumers, allowing them to align with current market<br />
demands – artisanal is highly valued by consumers. Now recognised in France, Médoc<br />
Crus Artisans need to move to a new level in their development and expand their international<br />
reach. This is a major challenge for a category where many estates do not<br />
necessarily have the time or the logistics to approach importers. But the quality of the<br />
wines is their precious trump card.<br />
WINTER 2022 • GILBERT & GAILLARD - THE <strong>FR</strong>ENCH EXPERTS ON WINE<br />
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