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Demoulin, current chairman of the Tavel winegrowers’ organisation, explains<br />
why the wines are successful: “These mature markets like red Rhône wines, but<br />
if they want to drink rosé, they will definitely enjoy Tavel. We carry out many<br />
joint sales and promotional activities with the Châteauneuf-du-Pape appellation.<br />
The two appellations are truly complementary, and are often both enjoyed<br />
by the same clientele”.<br />
THREE INDIVIDUAL APPELLATIONS HEADING<br />
IN THE SAME DIRECTION<br />
Although they have historical connections and are based on similar soils, the<br />
three appellations nevertheless display clearly unique characters. Despite their<br />
differences, the trio works in unison, each providing the others with that little<br />
extra something that the others do not have: the reputation of Châteauneuf-du-<br />
Pape, the unique character of Tavel rosés, and the vitality of Lirac are all precious<br />
attributes that they convey naturally to one another. Many producers established<br />
in the three appellations point to the impressive harmony between the wines,<br />
which create a clear, understandable range for consumers. With Châteauneufdu-Pape<br />
in the vanguard, the three appellations move forward together, sharing<br />
marketing success and tackling future climate challenges, showing the wine<br />
world that there is strength in numbers, not division.<br />
WINTER 2022 • GILBERT & GAILLARD - THE <strong>FR</strong>ENCH EXPERTS ON WINE<br />
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