Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
CRIADORES DE RIOJA<br />
IS LOCATED IN ALBER<strong>IT</strong>E,<br />
A SMALL VILLAGE<br />
NEAR LOGROÑO<br />
CONSTANT GROWTH<br />
Traditionally, the bodega has always shipped the majority of its wines to overseas<br />
markets (approximately 60%), even though it has never turned its back on the<br />
domestic market. In fact, “during periods of instability, the latter of the two often<br />
acts as a safe haven”, admits Urquiza. Currently, the armed conflict between<br />
Russia and Ukraine, as well as Brexit have led to a slight decrease in exports. The<br />
United Kingdom, along with Germany and North America, have long been the<br />
largest importer countries for Criadores de Rioja.<br />
But this marginal decline has not prevented the winery from continuing to grow.<br />
Other markets are currently being surveyed and the winery has expanded significantly,<br />
rising from 10,000 m2 to 22,000 m2 in just a few years. And the desire<br />
to improve continues to drive the company. The bodega has taken on board the<br />
Lean Manufacturing approach, a management method designed to improve a<br />
company’s performance, and has been awarded LEED (Leadership in Energy and<br />
Environmental Design) certification, a benchmark for sustainable buildings.<br />
All of these small triumphs underscore the winery’s determination to secure<br />
visibility and exposure over and over again.<br />
SUMMER 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE<br />
101
Change language