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CHILE<br />
ECONOMY<br />
CLOS DE LUZ IS COMM<strong>IT</strong>TED TO PREMIUM CARMENERE W<strong>IT</strong>H VINEYARDS PLANTED IN 1945<br />
IN THE ALMAHUE VALLEY, SOUTH OF THE CAP<strong>IT</strong>AL SANTIAGO DE CHILE<br />
Brazil, Europe, China and the United States are<br />
the bodega’s main markets and although it specialises<br />
in red and still wines, it also sells sparkling,<br />
semi-dry and sweet wines. “We are very innovative<br />
and versatile according to the needs of each market<br />
and customer,” says its CEO.<br />
In order to make export trade more efficient,<br />
Cremaschi Furlotti constantly supports its distributors<br />
and travels to attend events, trade fairs and<br />
visit customers across the globe.<br />
ProChile’s support is fundamental: “Prochile<br />
provides market information, organises activities,<br />
and makes its infrastructure available to us in the<br />
form of offices and meeting rooms. We have a very<br />
fluid communication with them”.<br />
Cremaschi sums up the context for Chilean wines:<br />
“We have an open economy with known and stable<br />
rules, first class ports with access to competitive<br />
maritime tariffs, and diverse wines of excellent<br />
quality that are very stable over time. These factors,<br />
combined with highly professional, skilled sales<br />
teams willing to travel all over the world, have positioned<br />
us as a major wine exporting country. At international<br />
fairs, Chile is present on an equal footing<br />
with any other wine-growing country in the world”.<br />
CLOS DE LUZ,<br />
A PRESENCE IN 15 COUNTRIES<br />
BODEGA TAGUA STARTED EXPORTING IN 2015 AND ALREADY SELLS <strong>IT</strong>S WINES IN 52<br />
COUNTRIES<br />
Clos de Luz is a family-owned winery in the<br />
Almahue Valley, located about 120 kilometres<br />
South of the country’s capital, Santiago de Chile.<br />
It was founded in 1945 and, in keeping with the<br />
country’s export tradition, began selling its<br />
wines abroad in 2015. Today the company has a<br />
presence in 15 countries, with the United States<br />
and China leading the way, and its main product<br />
is premium Carmenere, promoted by Chile as<br />
its iconic grape. Clos de Luz focuses its exports<br />
on distributors targeting the on-trade and its<br />
commercial agents travel mainly to two international<br />
fairs: Vinexpo and ProWein.<br />
It believes that Chile has successfully established<br />
itself in far-flung markets due to its open<br />
economy, along with the support of ProChile.<br />
108 SUMMER 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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