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BEER<br />
TREND<br />
LÉGENDES<br />
bottle, it comes as white beer, lager and red ale and<br />
is enjoyed by foodies who like pairing beer with<br />
food. Organically certified Phinaert is characterful<br />
with higher alcohol content and distinctive American-style<br />
hops which lend it a fruity side. Designed<br />
as part of an environmentally-friendly, waste-free<br />
approach, Achille uses un-sold left-over bread<br />
which replaces the malt during production. “All our<br />
products are made using artisanal techniques that<br />
show respect for tradition and prioritise local ingredients”,<br />
explains chairman Olivier de Brueker. “The<br />
brewery is committed to these values, treating the<br />
product with respect and using ancient skills. Our<br />
aim is to reach out to a wide-ranging audience with<br />
a broad selection that matches everyone’s tastes in<br />
terms of alcohol content and style”. Social media,<br />
fairs and competitions are leveraged to enhance the<br />
brand’s visibility.<br />
ARTEMUS: BEER FROM PARIS<br />
SIMON, ANGÉLIQUE AND JONAS,<br />
THE THREE BREWERS<br />
OLIVIER DE BRUEKER, CHAIRMAN OF THE<br />
BRASSERIE LILLOISE<br />
THE TEAM AT THE ARTEMUS CRAFT BREWERY<br />
Since 2015, the Artemus craft brewery has developed<br />
a customer following. A graduate of the prestigious<br />
Arts & Métiers engineering school, Laurent<br />
Laloue established the brand that has now become<br />
a benchmark and offers several unique recipes that<br />
deliver some stunning flavour experiences. “Our<br />
beers display distinctively unique flavours”, explains<br />
Laloue. “The aim is to take imbibers by surprise and<br />
introduce them to something new through their<br />
technical qualities – the foam, bubbles, bitterness,<br />
consistency, aromas, colour, brilliance, and their<br />
shelf life”. Despite this, the competition has changed<br />
a lot over the past four years. The market has become<br />
more structured and breweries have had to generate<br />
greater customer loyalty. “It’s not so much a market<br />
to be conquered any more”, adds Laloue. “Big manufacturers<br />
have entered the scene and their tack has<br />
been to try and give their products a craft feel and<br />
buy speciality breweries to penetrate the European<br />
market. In recent times, every stakeholder has been<br />
familiar with craft beer. Consumers are receptive to<br />
our products and feel that they are drinking better”.<br />
90 SUMMER 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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