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BEER<br />
TREND<br />
THE CROSNIER FAMILY<br />
the authenticity of tradition whilst at the same time<br />
injecting a spirit of innovation and a dash of modernity<br />
as evidenced by the cutting-edge production<br />
facilities. “Kiara is made from citrus fruits –<br />
lemons, tangerines and citrons – grown in our own<br />
orchards”, explains Anouk Basille, head of communications<br />
and packaging development. “We showcase<br />
a local, artisanal way of doing things, whilst<br />
also focusing our communications on a young,<br />
colourful and dynamic lifestyle beer with a packaging<br />
design that appeals and unique flavours that<br />
pique people’s interest”. Despite the abundance of<br />
commercially available brands, Kiara has grown its<br />
reputation in an era where consumers are increasingly<br />
looking for local products and shunning a<br />
more industrial approach.<br />
L’EURELIENNE:<br />
FROM BARLEY TO BEER<br />
L’EURELIENNE: BARLEY IS GROWN ON THE FAMILY’S FARM<br />
L’Eurélienne belongs to the generation of French<br />
breweries born in the 21 st century. Its history began<br />
in 2005 when 23-year-old Vincent Crosnier began<br />
producing craft beers from barley grown on the<br />
family farm. In his tiny workshop located in a stable,<br />
the young brewer transformed barley into beer.<br />
Through word of mouth and positive feedback from<br />
tastings at farmers’ markets, he has successfully<br />
developed a consumer audience. Chartres cathedral<br />
and the fields of barley have become the brand’s<br />
image. In 2012, production capacity was ramped up<br />
due to new buildings and high-performance brewing<br />
and bottling equipment. “We have developed a<br />
genuine farm brewery and one of our unique features<br />
is that we mostly use the barley grown in our fields<br />
to produce the beer”, says Crosnier. “Our cereals<br />
lend a certain mellowness to them and a distinctive<br />
identity”. The beer undergoes a secondary fermentation<br />
in the bottle. “L’Eurélienne is a beer with<br />
natural ageability that contains simple ingredients<br />
– water, barley, hops, yeast and natural ingredients<br />
to enhance production”, adds Crosnier. With its<br />
name a nod to its home department, the craft beer<br />
has become an iconic terroir-driven product for both<br />
locals and holidaymakers passing through.<br />
92 SUMMER 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE