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THE VINEYARDS AT CHÂTEAU MARGÜI<br />
YANN JOUET, MANAGING DIRECTOR AT CHÂTEAU MARGÜI<br />
main shareholder is the American film producer and director George Lucas.<br />
For thousands of years, three natural springs have nurtured this fertile land that<br />
has been passionately farmed by men and women. In front of the farmhouse, a<br />
statue of Ondine symbolises this pure, precious water in a land home to sunshine<br />
and the Mistral wind. The clay-limestone soils and rolling woodlands create a<br />
unique setting for the vineyards planted on hillsides. “Our wines come under the<br />
Coteaux Varois en Provence appellation”, explains winery director Yann Jouët. “The<br />
woodlands, hillsides and natural springs lend them inherent freshness. In 2021,<br />
we officially opened a new 80m2 store at the entrance to the winery, the idea being<br />
to welcome customers in a relaxed setting where the estate’s first vineyards start.<br />
The tastings are free or can be privatised with a capacity of 100 people for the<br />
largest events”. The cellar door shop was designed to host groups with a large car<br />
park, different spaces and sensitively chosen furniture. These features allow it to<br />
generate 15% of the winery’s revenue and the outlook is particularly bright given<br />
the potential for tourists to visit. “The chateau is a commercial bonus due to a good<br />
mix of several factors”, adds Jouët. “The shop supplements its income as part of a<br />
network of sales – the domestic market for the trade, exports to distributors and<br />
direct-to-consumer sales”.<br />
SUMMER 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE<br />
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