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<strong>IT</strong>ALY<br />
FOCUS<br />
STRA<strong>IT</strong>ALIAN MANAGING DIRECTOR GAETANO PERAGINE ADVOCATES A TRANSPARENT,<br />
SIMPLE, AUTHENTIC AND HONEST APPROACH TO MARKETING THE COMPANY’S WINES<br />
S<br />
“ traItalian is not a conglomerate of producers”, stresses Gaetano Peragine, at the<br />
helm of a nevertheless tight-knit group of grape growers spread over seven Italian<br />
wine regions. “It’s a company that works with small grape growers from northern to<br />
southern Italy, and from east to west, making our own distinctive blends that will<br />
set us apart in the market and carry our brand”. Tostorreddu, an innovative blend of<br />
Carignano del Sulcis, Cannonau and Bovale which spends two years in barrels, is the<br />
ultimate epitome of this strategy. It means stubborn, by the way.<br />
ECONOMIES OF SCALE FOR SMALL PRODUCERS<br />
With a choice of 75 grape varieties, 600 hectares of vineyards and 12 brands to work<br />
with, the variations are endless but there are also numerous common threads. “The<br />
grape growers work the land then our in-house winemakers monitor the quality and<br />
deliver specifications about how we want the vineyards to be run, when we want the<br />
grapes harvested and so on”. Most of the wines are made at the winery in Castellina<br />
Marittima, where StraItalian also owns its own vineyards. “We are twenty miles from<br />
the port of Livorno so it’s very convenient for shipping abroad”, points out Peragine.<br />
This is no accident for a company that exports 95% of its 5.5 million bottles annually,<br />
and it aligns perfectly with its emphasis on the value chain and cost savings. “There<br />
SUMMER 2023 • GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE<br />
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