QHA-Review_August_Digital
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NEWS<br />
UNVEILING A NEW FACE<br />
Coinciding with Caloundra’s recent tourism award, the<br />
coastal town unveiled a fresh new look, cementing itself<br />
as a premiere place to live, work and play.<br />
After an extensive process of research and consultation,<br />
which included working with many local hospitality<br />
venues and tourism operators, creative brand<br />
development agency Horse & Water partnered with Fresh<br />
PR and Marketing and was tasked with creating a unique<br />
and simple identity to capture the 100% positive, happy,<br />
human and unpretentious personality of Caloundra.<br />
Translating this positivity into a representative image has<br />
literally put a face to the place, with a welcoming smile<br />
now an inseparable part of the way people will see the<br />
Caloundra name.<br />
A little bit cheeky, yet unmistakably friendly, the winking<br />
face is an icon to carry the positivity across everything<br />
from merchandise to promotional material supporting and<br />
uniting Caloundra local businesses and the community.<br />
Visitors to Caloundra will be greeted by the smiling face<br />
across banners, footpaths, murals and even beach art by<br />
local artist Steven Bordanaro.<br />
For more information, see Caloundra.com.au<br />
The Lighthouse - Kings Beach<br />
<strong>QHA</strong> REVIEW | 9
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