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THE DISTRIBUTOR’S LINK
SPECIALTY TOOLS & FASTENERS DISTRIBUTORS ASSOCIATION
PO Box 44, 500 Elm Grove Rd., Ste. 2I0, Elm Grove, Wl 53122
TEL 1-800-352-2981 EMAIL info@stafda.org WEB www.stafda.org
STAFDA’S UPCOMING 47th ANNUAL
CONVENTION & TRADE SHOW by Georgia H. Foley, CEO
The Specialty Tools
& Fasteners Distributors
Association (STAFDA) will
be holding its 47th Annual
Convention & Trade
Show, November
5~7 in downtown
San Antonio, TX, at
the Henry B. Gonzalez
Convention Center. The line-up of
educational speakers,
including keynote speaker -
TV’s favorite contractor, Mike Holmes - along
with other meeting details is posted to
STAFDA’s website (stafda.org).
Several new things are being introduced
at the San Antonio meeting based on input
from STAFDA’s manufacturer members.
Exhibitors may showcase a new product in the
STAFDA Power Aisle on Saturday, November 4 from 1 - 5
p.m. and again Sunday morning, November 5 from 7 a.m.
- Noon. The Power Aisle coincides with main arrival times
and it will be open to distributors only. “New Products”
must have been introduced to the market after STAFDA’s
2022 San Diego in late October. Items truly must be
“new” and not just repackaged, enhancements made to
an existing product, or a rebranded item. Exhibitors may
rent a lead retrieval unit or create a QR code to keep track
of leads. Only one new product is allowed per exhibitor
and there is no charge to place an item in the Power Aisle.
Because STAFDA’s Trade Show is a buying show,
exhibitors are encouraged to use a variety of tactics to let
distributors know what STAFDA-only show specials, new
products, or prize drawings they’ll be making available in
San Antonio. That’s what STAFDA’s ShowMo Promo is all
about!
Exhibitors may upload brief video promos to
showcase their products. The video(s) will be highlighted
on the interactive floor plan on STAFDA’s website and
Convention app. Exhibitors may login at any
time and change the video(s) if they’d like
to demo another product or unveil a new
special.
All show specials, prize drawings,
and new products will also appear on the
expanded Exhibitor Listing on STAFDA’s
website, stickers denoting what a manufacturer is offering
will be placed at the entrance to their booth, and beside
the company’s listing in the on-site convention program.
There was a request for private meeting rooms on the
show floor so STAFDA is providing Business Appointment
Centers (BACs) where exhibitors may reserve time in 30
minute increments to meet with their distributors. Some
companies prefer to do business away from their booth
yet not take people off the show floor. The BACs fill this
need. Each BAC will be a furnished 3 meter x 3 meter
room with a locking door. There is no limit on how many
blocks of time can be reserved by an exhibitor.
SHOW EVENT ARTICLE
CONTINUED ON PAGE 134