The Battle for Female Talent in Brazil - Center for Work-Life Policy
The Battle for Female Talent in Brazil - Center for Work-Life Policy
The Battle for Female Talent in Brazil - Center for Work-Life Policy
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<strong>in</strong> Beirut as a global bus<strong>in</strong>ess operations manager, she feels she has built many<br />
of the same skills and relationships she would have developed as a consultant<br />
while travel<strong>in</strong>g only once every four to six months. “I don’t see flextime as an<br />
obstacle to career advancement,” she says. “Just because you’re there only half the<br />
time doesn’t mean you can’t come up with someth<strong>in</strong>g of value, and my manager<br />
understood that.”<br />
Be<strong>in</strong>g flexible about flextime has been a w<strong>in</strong>/w<strong>in</strong>, enabl<strong>in</strong>g Booz to attract<br />
and reta<strong>in</strong> talented women and giv<strong>in</strong>g women new opportunities to nurture their<br />
ambition and cont<strong>in</strong>ue to build their careers. That translates <strong>in</strong>to the k<strong>in</strong>d of loyalty<br />
and commitment money can’t buy. “It really made a difference <strong>for</strong> me to be able to<br />
take care of my personal life without hav<strong>in</strong>g to drastically change my professional<br />
life,” says Hadidian. “It helped me get through those hard times—and it meant<br />
the world to my family that I could be with them. I’m very proud to be a Booz &<br />
Company employee.”<br />
Google: A Safe and Com<strong>for</strong>table Commute<br />
Gett<strong>in</strong>g to work is so stressful <strong>for</strong> women <strong>in</strong> India that, accord<strong>in</strong>g to a USAID survey,<br />
it’s a primary reason <strong>for</strong> them to consider quitt<strong>in</strong>g their jobs. Public transportation<br />
is often a gauntlet of taunt<strong>in</strong>g, catcall<strong>in</strong>g, p<strong>in</strong>ch<strong>in</strong>g, grop<strong>in</strong>g and other <strong>in</strong>dignities.<br />
Driv<strong>in</strong>g one’s own car may be safer but endur<strong>in</strong>g an hour each way of sclerotic<br />
traffic, with its nerve-gnaw<strong>in</strong>g bouts of automotive chicken and horn-blast<strong>in</strong>g<br />
stoppages, saps energy and takes a toll on productivity. And with gasol<strong>in</strong>e cost<strong>in</strong>g<br />
about $5 per gallon, it’s expensive.<br />
Most high-tech firms <strong>in</strong> India rout<strong>in</strong>ely provide transportation <strong>for</strong> their<br />
employees. <strong>The</strong> big ones usually offer buses and commuter vans that shuttle<br />
employees from tra<strong>in</strong> stations and other pre-arranged stops to and from their<br />
campuses. Google goes one step further by offer<strong>in</strong>g shared cabs <strong>for</strong> all of its<br />
1,200- plus workers—both men and women—at its sites <strong>in</strong> Hyderabad, Bangalore<br />
and Gurgaon.<br />
<strong>The</strong> company outsources the service to contractors who provide tra<strong>in</strong>ed<br />
drivers and clean, air-conditioned cars—usually white Tata Indicas that, <strong>for</strong> safety<br />
reasons, do not carry the Google logo or any other <strong>for</strong>m of brand<strong>in</strong>g. “Hav<strong>in</strong>g air<br />
condition<strong>in</strong>g is very important especially s<strong>in</strong>ce the climate is typically hot and<br />
humid, so employees are fresh and rested dur<strong>in</strong>g their commute.” says Keerthana<br />
Mohan, Diversity and <strong>Talent</strong> Inclusion Manager, Google - Asia Pacific.<br />
<strong>The</strong> system is personalized and flexible. Every morn<strong>in</strong>g, Mohan is picked<br />
up at her doorstep, jo<strong>in</strong><strong>in</strong>g two other people who live on the same route to the<br />
office and have been assigned to commute together as a threesome. In Google’s<br />
larger offices, a transport supervisor sets the pick-up and drop off schedule and<br />
employees can opt <strong>for</strong> a convenient slot time; at its site <strong>in</strong> Bangalore, where Mohan<br />
lives, she and her cab-mates agree on when they want to go <strong>in</strong>to the office. It takes<br />
about 60-90 m<strong>in</strong>utes to cover the 15 kilometers (10 miles) to work. <strong>The</strong> car isn’t<br />
equipped with WiFi—wireless service isn’t universally available <strong>in</strong> India—but she<br />
can plug a data card <strong>in</strong>to her laptop and connect with the Internet that way or take<br />
meet<strong>in</strong>gs over telecon. “Typically one person takes a call while the others may log<br />
<strong>in</strong> or get some shut eye,” Mohan expla<strong>in</strong>s.<br />
<strong>The</strong> cab and its driver are on contract to Mohan’s group <strong>for</strong> the full day.<br />
Although Mohan’s group usually leaves at 6:30 p.m., the cab will be available to<br />
her anytime she needs it, <strong>in</strong>clud<strong>in</strong>g <strong>in</strong>to the even<strong>in</strong>g on occasions when she may<br />
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