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10
CREDiT
SOLUTiONS
Bisnode offers a wide range of solutions for credit and risk management, including financial
and economic information, as well as credit assessments. In 2010, Bisnode strengthened its
portfolio of both local and global services by developing and enhancing solutions that are
increasingly sophisticated and user-friendly.
Bisnode offers business and consumer credit
information services, credit status updates
and business records, including original legal
documents. Most services are offered at both
the local and global levels. Local services are
available through strong regional companies
in the Group with standardised as well as
customised information and specialised
services, often integrated or combined with
the customer’s systems.
Global services are offered through the
market-leading supplier of global credit
information, d&b (Dun & Bradstreet).
Bisnode is the largest partner of d&b,
owning and operating d&b companies in
ten European countries. With a portfolio
of both local and global services, Bisnode
has a leading position in the majority of its
markets.
A resilient market
Following the financial turbulence and frozen
credit markets in 2009, many companies
struggled through hard times. During such
times, the share of business transactions
that are preceded by a credit report is high.
However, it tends to decrease in a strong
economy. During 2010, the market took a
positive turn, and the demand for credit
solution services shifted. As the economy
recovers, the number of business transactions
increases, which in part makes up for the
decrease in credit risk.
– Our continued growth in 2010 is due to an
expansion of the Small to Medium Enterprise
(SME) market, in combination with the
proliferation of more sophisticated solutions
in the Large Enterprise segment, says Mattias
Aronsson, CIO and Competence Centre
Director Credit Solutions.
Market growth in SME segment
A strong trend during 2010 was the expansion
of the market for credit solutions in the sme
segment. Bisnode’s solutions offer easy access
to user-friendly credit services meeting the needs
of small businesses and contribute to driving
demand for credit solutions in the sme segment.
– Traditionally, our solutions have primarily
been directed toward advanced users. Now,
as the share of smaller companies that are
performing credit checks is on the rise, we
have focused on developing more user-friendly
solutions, says Mattias Aronsson.
Sophisticated services add value
In the recent past, the need for sophisticated
risk management solutions has increased. This
trend has fuelled the development of value-
added services in addition to the data Bisnode
delivers in the Large Enterprise segment.
– In our line of business, adding value means
moving from delivering reports and data
to refining and processing the data for our
customers with analytical tools and integrated
services. Delivering more sophisticated services
allows us to retain premium pricing and enables
our customers to focus on their core business,
says Mattias Aronsson.
Bisnode strengthened its Credit Solutions
offering and market position in Germany
in 2010. Recent start-up Hoppenstedt
CreditCheck is now an established player
with significant brand recognition in the
market. Bisnode also launched Hoppenstedt
360, focusing on the needs for domestic credit
solutions in the Large Enterprise segment. In
Central Europe, Bisnode developed a small
business offering, PartnerControl, which is
now offered in Hungary, the Czech Republic
and Slovakia.
Although the demand for credit solutions
is traditionally counter-cyclical in nature, the
development of Bisnode’s Credit Solutions
remained strong throughout the business
cycle. Credit Solutions showed a positive
development in 2010 and increased its share
of Bisnode’s total revenue to 32 percent.
adding value MeanS Moving FRoM
deliveRing RepoRtS to ReFining
the data with analytical toolS
and integRated SolutionS