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BUSiNESS iNFORMATiON
SOLUTiONS
Bisnode’s Business Information offering ranges from general financial and legal information to
media monitoring services and people information solutions. During 2010, Bisnode advanced
in the area of embedded information in customer workflows, and continued to utilise new
technologies to facilitate the usage of business information.
Bisnode’s offering includes a wide range of
information, media monitoring and legal
documents of p&l statements, land registry
information and car registry information
for in-depth industry analysis. The offering
also includes extensive personal information
such as decision-makers, managers and board
members. Detailed business information
can also be obtained about individual
entrepreneurs and small- to medium-sized
enterprises that otherwise can be hard to find.
Bisnode’s information provides a solid base
for well-founded decisions, from determining
who to contact at a company to extensive
processes needed for acquisitions and other
corporate actions that require substantial
decision support.
Easy access to accessible data
Demand for standardised and segmented
products is expected to continue to
expand alongside the need for one-stop
shop solutions. New technologies create
opportunities to offer enhanced solutions
for data access. The infographic trend
continues to grow stronger, and customers
are demanding that detailed and complex
information be presented in a user-friendly,
visual format. Customers are demanding the
right information at the right time and place,
and in an accessible format. Bisnode has
re-shaped and re-launched several solutions
in 2010. InfoTorg, Poslovna Hravatska and
Hoppenstedt Firmeninformationen presented
services with new visual qualities and adapted
them for use in mobile devices.
– Customers are asking for solutions that make
data more accessible from mobile devices such
as smartphones and tablet computers. We
also speed up the transfer of information by
enhancing visual elements including graphs
that convey data faster than a table of numbers
would, says Maria Anselmi, Competence Centre
Director of Business Information Solutions.
Data collection and embedded usage
The broad range of services attracts a wide
variety of customers, from managers and
key decision-makers to consultants and
business analysts. A significant share of the
information comes from the government
and other public sources, as well as private
sources. Some information is collected
through media and Internet monitoring. An
increasing share of the data is collected using
web crawling and crowd sourcing.
– Web crawling is gathering data from
the Internet via a computer program that
automatically and methodically browses the
web. Crowd sourcing outsources data collection
that is traditionally performed by employees, to
an undefined large group of people in society,
says Maria Anselmi.
Customers need updated information
about news, events, competitors and credit
risk in each market. Embedded usage is
growing, which means that external business
information is integrated with internal
systems and workflows. By offering qualified
business information services and solutions
that integrate well with the customer
platform, the level of customer benefit is
increased.
– Integrating internal and external data gives
our customer a wider spectrum of information.
A more complete data set offers our customers a
better base for accurate decision-making, states
Maria Anselmi.
The market for business information is in a
recovering trend, although the market tends
to be fairly robust in relation to the business
cycle. Business Information Solutions account
for 18 per cent of Bisnode’s total revenue.
pRoviding SolutionS that Make
data MoRe acceSSible FRoM Mobile
deviceS and enhance it with MoRe
gRaphical viSualS iS an incReaSing
deMand FRoM ouR cuStoMeRS