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8
TRENDS iN
OUR iNDUSTRY
An increasing flow of information, regulatory changes and new technologies are
re-shaping the market for digital business information. Customers are demanding
access to the right information, whenever, wherever – and in a user-friendly format.
The transfer of business information is merging with customers’ work and private lives.
Business information consists of a range of
different types of data, including corporate
and consumer information. Long-term
growth in Europe is estimated to progress at a
three to five per cent annual rate. The market
for digital business information is currently
in a trend of cautious recovery. However,
Bisnode mostly operates in segments of the
information industry that are outperforming
the industry average.
The European market for digital
business information is fragmented with
many competing players, especially at the
local and regional levels. At the present
time, the market is experiencing a trend of
consolidation among small operators.
Mobility trend remains strong
New opportunities and user patterns
continue to emerge as the regulatory
framework changes and new technologies
are launched – including mobile, social,
personal, semantic web and portable devices.
The way information is presented,
experienced and used is changing
dramatically. Significant market drivers
include ever-increasing amounts of
information and closer system integration
with end-users. The mobility trend is growing
stronger, and in 2010 the use of personal
tablet computers proliferated. The launching
of solutions for smart phones and tablets
offers a new level of mobility and allows users
to access and process content at their point
of need.
The impact of next-generation content
software technology had dramatic effects
in 2010, and its evolution is expected to
have an even greater impact on the industry
in the year to come. Bisnode’s offerings
continuously evolve to meet customer
demands for next-generation services for
business intelligence, social networks,
embedded solutions and information
searches.
Customers are requesting increasingly
sophisticated solutions based on new
technologies with a more precise information
transfer process. There is also a strong
infographic trend, elevating the importance
of design features that facilitate the process of
digesting information.
Sophisticated services and big data
As fixed costs for collecting and managing
data are relatively high, and the additional
cost for packaging and distributing the data
is low, it is imperative that we strive to add
more value to the services Bisnode provides.
This ensures the necessary scope for achieving
large economies of scale as user numbers
increase.
Price pressure has risen as the volume
of information has grown, thus increasing
the importance of quality assurance, data
enhancement and value-added services. Onesize-fits-all
solutions are being replaced by
solutions that allow mass customisation. As
the amounts of data grow, new opportunities
arise for analytical tools that can extract
trends, patterns and consumer behaviours.
Vast quantities of data, if refined, enrich
business information services.
Bisnode gathers increasing amounts of
data via web crawling and crowd sourcing
to harness the power of user and customer
interactions. Content creation will scale faster
as models take advantage of the network
effect. In order to maintain and strengthen
the Group’s market position, Bisnode
continues to expand its offer of increasingly
customised products and services, which
includes more focus on user-friendly
innovative solutions.
eveR-incReaSing aMount oF
inFoRMation, cloSeR SySteM
integRation with end-uSeRS
and the Mobility tRend aRe
iMpoRtant MaRket dRiveRS