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note 5. operating segments
Operating segments are reported in a manner consistent with the internal reporting
provided to the chief operating decision-maker. The chief operating decision-maker,
who is responsible for allocating resources and assessing performance of the
operating segments, has been identified as the Chief Executive Officer of Bisnode.
The Chief Executive Officer consider the business from both a geographical
and product perspective.
The Group is organised in four geographical regions – Nordic, DACH, BeNeFra
and Central Europe – all covering the product offerings Market Solutions, Credit
Solutions and Business Information Solutions. In addition there are two separate
business areas, Product Information and Software and Applications, and central
support functions. This structure is the basis for the reporting of operating segments.
The Chief Executive Officer assesses the performance of the operating segments
based on a measure of EBITA, operating profit less amortisation of intangible
assets arising from business combinations.
Segment revenue, expenses, assets and liabilities include amounts of such
items that can be allocated to a segment on a resonable basis. Only items that
are directly attributable to the operating activities of the respective segments are
allocated. Financial items, such as interest or dividend income, gains on the sale
of investments or income tax expense are not allocated to the respective segments.
The corresponding balance sheet items are not included in the allocation of
assets to the respective segments. The segment’s gross investments include all
investments in intangible assets and property, plant and equipment, including
own work capitalised. All transactions between business units are carried out on
an arm’s length basis.
2010 Nordic DACH BeNeFra
Bisnode’s operating segments consists of the following regions and business areas:
Region Nordic
consists of Denmark, Estonia, Finland, Norway and Sweden
Region DACH
consists of Austria, Germany and Switzerland
Region BeNeFra
consists of Belgium, France and the Netherlands
Region Central Europe
consists of Croatia, the Czech Republic, Hungary, Poland, Slovakia and Slovenia
Business area Product Information
offers advertising space in business magazines, catalogues and online services.
The customers are primarily suppliers of industrial components.
Business area Software and Applications
offers software and applications based on business information. The business
intelligence softwares integrates information analysis with system development to
help companies get better decision support.
Central functions include costs for the Group’s joint units, such as the accounting
and finance, corporate communications and CIO functions. Added to this are
costs for acquisitions and divestitures and the Group’s three competence centres.
Central
Europe
Product
Information
Software
& Applicat.
Central
func./elim. Total
External revenue 1,952,528 849,763 740,465 177,680 435,564 295,486 4,451,486
Inter-segment sales 35,695 10,305 232 4,629 1,735 64,484 -117,080 0
Other operating income 19,175 9,008 8,713 2,269 10,808 14,477 -2,871 61,579
Total operating income 2,007,398 869,076 749,410 184,578 448,107 374,447 -119,951 4,513,065
Goods and services -570,640 -179,951 -194,323 -18,880 -61,931 -64,256 116,668 -973,313
Personnel costs -769,270 -407,358 -357,899 -77,159 -196,133 -198,808 -53,771 -2,060,398
Depreciation, amortisation and impairment losses* -50,729 -24,903 -35,822 -5,156 -9,752 -4,567 -4,161 -135,090
Other expenses -245,840 -152,646 -131,227 -60,185 -109,527 -60,897 -48,096 -808,418
Total operating expenses -1,636,479 -764,858 -719,271 -161,380 -377,343 -328,528 10,640 -3,977,219
Operating profit, EBITA 370,919 104,218 30,139 23,198 70,764 45,919 -109,311 535,846
Gross investments 36,612 23,094 15,794 7,475 7,189 4,333 985 95,482
Assets 3,482,523 1,166,195 1,196,682 249,959 982,132 554,140
2009 Nordic DACH BeNeFra
Central
Europe
Product
Information
Software
& Applicat.
Central
func./elim. Total
External revenue 2,049,228 899,926 734,720 181,010 527,976 347,887 4,740,747
Inter-segment sales 36,369 12,929 283 1,883 1,790 75,913 -129,167 0
Other operating income 50,697 8,055 12,558 4,428 4,345 13,149 -4,585 88,647
Total operating income 2,136,294 920,910 747,561 187,321 534,111 436,949 -133,752 4,829,394
Goods and services -669,028 -203,289 -181,249 -21,147 -77,137 -78,864 127,905 -1,102,809
Personnel costs -814,414 -437,796 -343,404 -77,834 -249,033 -226,614 -49,834 -2,198,929
Depreciation, amortisation and impairment losses* -53,199 -26,512 -29,371 -4,831 -12,465 -7,429 -1,262 -135,069
Other expenses -214,769 -171,948 -120,753 -57,258 -143,922 -64,248 -27,006 -799,904
Total operating expenses -1,751,410 -839,545 -674,777 -161,070 -482,557 -377,155 49,803 -4,236,711
Operating profit, EBITA 384,884 81,365 72,784 26,251 51,554 59,794 -83,949 592,683
Gross investments -34,296 -31,925 -24,712 -7,056 -11,258 -7,736 -1,718 -118,701
Assets 3,537,748 1,304,788 1,239,163 276,305 1,058,835 651,012
*excluding depreciation, amortisation and impairment of surplus values arising from business combinations.