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12
MARKETiNG
SOLUTiONS
Bisnode is one of Europe’s leading providers of marketing services including Customer
Relationship Management, addressed and interactive direct marketing. In 2010, Bisnode
also strengthened its cross-channel integration and solutions for harnessing the information
in social networks.
Bisnode’s services are offered in two main
segments: business-to-business and businessto-consumer.
With the help of Bisnode’s
solutions, customers can identify their
own prospects and customer segments.
Bisnode also offers up-to-date solutions for
retaining and developing existing customer
relationships by actively interacting with
businesses and consumers. It is necessary to
interact with customers via the most relevant
channel and to take into consideration that
the nature of the message will affect which
channel produces the best results.
– The speed of the dialogues is quicker, and
customers have set higher standards on receiving
sharper messages via the right channel. This
increases the importance of high-quality crosschannel
contact points. Linking the customer
value from our databases with the estimation of
their social value is an important focal point for
the future, says Norbert Verkimpe, Competence
Centre Director Marketing Solutions.
Evolution of Business Intelligence
As consumers become more of a moving
target, marketers will need to capture more
information about them, mine all of the
available data and find smarter ways to
extrapolate it. More data than ever is being
collected. However, a larger quantity of
information is not in itself the answer. The
demand for higher quality data drives the
evolution of Business Intelligence. The
marketing solutions become more effective
by taking a wider look at the people Bisnode’s
customers want to reach, and by applying all
of the available information.
– A highly noticeable trend is that customers
are asking for more relevant data, rather than
just more data. They also want it presented in a
user-friendly format. Bisnode’s processing power
saves the customers time and allows for more
effective cross-channel communication, says
Norbert Verkimpe.
It’s time to interact with the customers
2010 was the year in which companies and
brands seriously started reflecting on how
to harness the power of social networks.
Now the time has come for companies to
start having more serious dialogues with
their consumers. In 2010, we witnessed an
explosion of social media. As a result, brands
have become increasingly intrigued by how
they should position themselves. In 2011, it’s
time for companies to become more active.
– The explosion of social media has also caught
the attention of governments, who are looking
at how to protect people’s integrity online. Our
job is to offer privacy proof solutions for the
individual that are set in accordance with local
laws, says Norbert Verkimpe.
About Bisnode Marketing Solutions
Bisnode can assist customers in projectbased
campaigns or services, as well as in the
implementation and streamlining of ongoing
marketing activities. Other marketing services
include business and consumer list broking,
data mining and project management.
Specialised value-added offerings such as
data cleansing, hosting loyalty schemes and
advanced statistical segmentation are also
available.
Marketing Solutions account for 33% of
Bisnode’s total revenue. Customers are sales-
and marketing-driven companies in both the
commercial and financial industries, as well
as crm and direct marketing users.
biSnode’S pRoceSSing poweR in
pRoviding Relevant inFoRMation
SaveS tiMe FoR the cuStoMeR and
allowS FoR MoRe eFFective cRoSSchannel
coMMunication