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6 WHERE WE ARE TODAY Bisnode operates in 17 European countries with nearly 3,000 employees. The revenue for 2010 amounted to SEK 4.451 million with an operating profit of SEK 536 million. The Group is divided into four geographical regions. In these regions Bisnode provides a core offering of Credit, Marketing and Business Information Solutions. In addition, there are two separate business areas: Product Information and Software and Applications. Bisnode has operations in 17 european countries, With its head office in stockholm, sWeden REVENUE PER REGION AND BUSINESS AREA 4% 17% REVENUE PER PRODUCT OFFERING 18% keY figures 2010 2009 Revenue (Sek M) 4,451 4,741 operating profit, ebitda (Sek M) 671 728 operating profit, ebita (Sek M) 536 593 operating margin, ebita (%) 12.0 12.5 average number of employees 3,080 3,167 number of customers 200,000 197,000 SEK M 5 000 4 000 3 000 2 000 1 000 0 10% 10% 7% 7% 19% 2006 2007 2008 43% 33% 32% 2009 2010 NORDIC 43% DACH 19% BENEFRA 17% CENTRAL EUROPE 4% PRODUCT INFORMATION 10% SOFTWARE AND APPLICATIONS 7% NORDIC: Denmark, Estonia, Finland, Norway, Sweden DACH: Austria, Germany, Switzerland BENEFRA: Belgium, France, Netherlands CENTRAL EUROPE: Croatia, Czech Republic, Hungary, Poland, Slovakia, Slovenia MARKETING SOLUTIONS 33% CREDIT SOLUTIONS 32% BUSINESS INFORMATION SOLUTIONS 18% PRODUCT INFORMATION 10% SOFTWARE AND APPLICATIONS 7% 750 600 450 300 150 0 operating profit, eBita reVenue
WHERE WE ARE HEADED TOMORROW When it comes to providing the information needed to make the right business decisions, relevance, access and accuracy are key factors. Bisnode combines these factors, presents them in user-friendly solutions and provides them as part of our customer’s daily workflow. Vision Bisnode’s vision is to be the leading provider of digital business information in Europe. Mission Bisnode’s mission is to help customers maximise their sales, minimise their business risks and make better business decisions. Bisnode aims to be a partner for companies of all sizes in Europe, offering digital business information and decision support for the general business-to-business market. By providing state-of-the-art information solutions, Bisnode helps its customers achieve their business goals. Strategy The main components of Bisnode’s strategy are to work in close relationships with our customers through strong local presence, exploit the economies of scale in collecting and enhancing our own data and build superior segmented solutions by utilising the power of the Group. By doing so and by embracing the opportunities of new innovative methods and technologies, Bisnode will meet the objective of becoming an indispensible part of our customers’ daily business activities – and continue to grow as a leader in the markets we serve. Customer value The key to serving customers well is to provide clearly segmented offerings under strong local brands. By working closely with our customers and utilising the local expertise when validating, aggregating, selecting and packaging data in the most accessible format, we believe Bisnode is better able to add more value to each service. Scalable, digital business model Bisnode’s digital business model enables scalability and effective use of our core asset, the data set in each country. By collecting and enhancing data that can be sold multiple times, Bisnode is thus able to realise cost synergies. By sharing best practices and solutions, we can capitalise on revenue synergies throughout the Group. Leveraging the power of the Bisnode Group With the resources of a market-leading European organisation, combined with local insight and knowledge in 17 countries, Bisnode offers customers value-added solutions tailored to their local needs. At Bisnode we strive to maximise revenue synergies by reusing successful concepts, business models and technologies combined with our local datasets. By leveraging the power of Bisnode, we are able to reduce time to market, increase effectiveness and serve our customers well. Driving future growth for Bisnode Expanding the breadth and depth of the solutions we offer will be vital for Bisnode’s continued growth – both with customers we currently serve and in new markets where we establish our presence in the future. By continuing to develop innovative technologies that can be more easily adapted 7 to changing consumer behaviours, we will be able to attract new customers. In addition, by identifying talented individuals within the Bisnode Group and rewarding their creativity and entrepreneurial spirit, we will continue to enhance our position as leaders in the markets where we operate. Financial targets Bisnode’s financial target is to achieve an operating margin, ebita, of at least 15 per cent and annual revenue growth of 10 per cent over an economic cycle. key to SeRving cuStoMeRS well iS to pRovide cleaRly SegMented oFFeRingS undeR StRong local bRandS
Page 1 and 2: annual report 2010 Bisnode Business
Page 3: WHAT WE DO Bisnode is a leading pro
Page 8 and 9: 8 TRENDS iN OUR iNDUSTRY An increas
Page 10 and 11: 10 CREDiT SOLUTiONS Bisnode offers
Page 12 and 13: 12 MARKETiNG SOLUTiONS Bisnode is o
Page 14 and 15: 14 BUSiNESS iNFORMATiON SOLUTiONS B
Page 16 and 17: 16 iT’S ALL ABOUT PEOPLE Talent i
Page 18 and 19: 18 claudine knop managing direCtOr
Page 20 and 21: 20 REGiONS AND BUSiNESS AREAS Bisno
Page 22 and 23: 22 region dach eckhard geulen regiO
Page 24 and 25: 24 CORPORATE GOVERNANCE Bisnode’s
Page 26 and 27: 26 DirecTors’ reporT The Board of
Page 28 and 29: 28 consolidated income statement SE
Page 30 and 31: 30 consolidated statement of change
Page 32 and 33: 32 parent company income statement
Page 34 and 35: 34 parent company statement of chan
Page 36 and 37: 36 accounTinG policies anD noTes no
Page 38 and 39: 38 asset’s carrying amount exceed
Page 40 and 41: 40 2.23 Cash flow statement The cas
Page 42 and 43: 42 note 5. operating segments Opera
Page 44 and 45: 44 note 9. Wages, salaries and othe
Page 46 and 47: 46 note 15. financial expenses Grou
Page 48 and 49: 48 note 18. property, plant and equ
Page 50 and 51: 50 note 21. participations in group
Page 52 and 53: 52 note 22. Trade and other receiva
Page 54 and 55: 54 note 27. other provisions Group
Page 56 and 57:
56 note 34. related party transacti
Page 58 and 59:
58 2009 Date of acquisition share o
Page 60 and 61:
60 note 40. Discontinued operations
Page 62 and 63:
62 BoarD of DirecTors anD auDiTors
Page 64 and 65:
64 suBsiDiaries Bisnode operates in
Page 66 and 67:
66 five-year suMMary SEK millions 2
Page 68:
Mailing address: Bisnode, S168, SE-
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