iieiiei1eWrkers - Leicester Research Archive - University of Leicester

The closed form of the Sunday sermon has recently given rise to a novel
presentation by Phra Phyom. His comedy chat sermon' which employs a
popular style appeals to a wider and younger audience. Although the content
adheres strictly to Buddhist moral codes, his sermons' deviation from the main
streani 'moral lecture' is seen as both subversive of the religious hierarchy and
as a comniodification of Buddhism. Undeterred by official censorship, Phra
Phyorn has turncd to cassette recordings as a channel of distribution. He has
also gained access to the religious programme on television Channel 3.
Conventional Sermon Comedy Chat Sermon
-preacher centred -audience centred
-didactic,axiomatic syntax -didactic
-monologue, reading from -dialogue(close-ended)
text persuasive techniques
-serious ,authoritative, -comical ,relatively
prohibitive open
-verbal communication only -verbal & physical
Corn mu n ication
-abstract,theoretical, -matter of everyday
matter of everyday life life
As we have illustrated so far the process that has entrusted the fundamental
authority for production to institutions, such as the military and the Sangha, has
relegated script-writers and producer to craftsmen and coordinators. Although
they share a common ideology as state institutions their professional ideologies
diverge considerably. Internal conflicts within the media organisations are
contained through the routinisation of the production process, censorship and
disciplinary conduct. However, the structure of production is an open invitation
to criticism on the question of impartiality and professionalism. In addition, the
growing concern with audience reception is a new source of pressure shaping
the outcome of the production process.
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