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ipro 356: plug-in hybrid electric vehicle - Community List - Illinois ...

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Isopomoto IIT EnPRO-<strong>356</strong>, Fall 2006<br />

Table 16: Social Analysis<br />

Factors Impact on Isopomoto<br />

1. Demographics Will help to identify potential customers<br />

2. Environmental Consciousness Will def<strong>in</strong>itely help our sales and growth<br />

Table 17: Technological Analysis<br />

Factors Impact on Isopomoto<br />

1. Development of alternate fuels May reduce sales<br />

2.4.3 Barriers to Entry<br />

Figure 5: Most likely Barriers to Market Entry<br />

As a startup company, there are certa<strong>in</strong> entry barriers to confront. Err<strong>in</strong>g on the<br />

side of caution, the follow<strong>in</strong>g list of possible barriers and suggested solutions to<br />

overcome or circumvent them have been compiled (figure 5).<br />

A. High Capital Investment<br />

Barrier to Entry<br />

Internal factors External factors<br />

Large capital cost<br />

Federal regulation<br />

Our novel retrofit approach to PHEVs require special tra<strong>in</strong><strong>in</strong>g for our employees who<br />

are to become experts to the work<strong>in</strong>g and design<strong>in</strong>g aspects of the technology. Our<br />

employees are also expected to diagnose problems and assist future customers <strong>in</strong> the<br />

<strong>vehicle</strong> conversion process. The costs associated with the operation of the company, both<br />

22<br />

Patents<br />

Dramatic change <strong>in</strong> fuel or<br />

<strong>electric</strong>ity costs

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