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Isopomoto IIT EnPRO-<strong>356</strong>, Fall 2006<br />

need to use gasol<strong>in</strong>e for typical commuter distances. This reduces emissions to zero!<br />

Government studies have found that PHEVs reduce greenhouse gases by 46 to 61<br />

percent. 3 A study by the Electric Power Research Institute found that consumers prefer<br />

<strong>plug</strong>-<strong>in</strong>s because they offer the best of both worlds: the reliability of a traditional <strong>hybrid</strong><br />

and the efficiency and performance of an <strong>electric</strong> car. With the benefits of reduced<br />

emissions, improved city driv<strong>in</strong>g performance, and higher fuel efficiency, these <strong>vehicle</strong>s<br />

are more attractive than ever before despite their higher retail price.<br />

Isopomoto‘s focus is on PHEVs but it has been <strong>in</strong>volved <strong>in</strong> <strong>hybrid</strong> research for<br />

over 5 years. The PHEV is a <strong>hybrid</strong> car with an additional battery which has the ability<br />

to be recharged anywhere an <strong>electric</strong>al outlet exists. PHEVs run on this added battery <strong>in</strong><br />

what is known as an all-<strong>electric</strong> mode until the battery is completely discharged<br />

whereupon it reverts back to conventional combustion. Dur<strong>in</strong>g this time, which can<br />

range anywhere from 20-100 miles depend<strong>in</strong>g on battery size, zero fuel is consumed.<br />

The firm‘s prelim<strong>in</strong>ary research has determ<strong>in</strong>ed that the PHEV concept can be a<br />

very successful and profitable alternative to conventionally powered automobiles and<br />

may well have the potential to capture the market from traditional <strong>hybrid</strong> manufacturers.<br />

The <strong>in</strong>itial designs for Isopomoto‘s system has been completed and thoroughly tested for<br />

consistent results. The parallel research be<strong>in</strong>g conducted on batteries, eng<strong>in</strong>es, brak<strong>in</strong>g<br />

systems and so on allows Isopomoto to produce PHEVs entirely <strong>in</strong>-house.<br />

2.2 Problem and Opportunity<br />

The Problem<br />

The importance of PHEVs has been entrenched by three primary socio-economic<br />

factors: oil prices, f<strong>in</strong>ite resources, and environmental pollution.<br />

A. Oil Prices<br />

The cost of oil has been ris<strong>in</strong>g steadily s<strong>in</strong>ce the start of the century. The cost of a<br />

barrel of crude oil supplied by OPEC rose from around $22 a barrel <strong>in</strong> January 2001 to<br />

$57 a barrel <strong>in</strong> January 2006. This is an <strong>in</strong>crease of almost 160% <strong>in</strong> 5 years! What is<br />

3 Electric Power Research Institute<br />

7

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