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Isopomoto IIT EnPRO-<strong>356</strong>, Fall 2006<br />

technological are to be expected. Representatives from either party will be <strong>in</strong>formed and<br />

consulted <strong>in</strong> the operation and decisions at its partner company.<br />

Alliances offer an excellent channel of cross-promotion. We are <strong>in</strong>terested <strong>in</strong><br />

establish<strong>in</strong>g alliances with all <strong>in</strong>terested groups <strong>in</strong> <strong>hybrid</strong> technology and environmental<br />

protection. Preferential treatment will be given to customers from alliance companies.<br />

The referral of bus<strong>in</strong>ess among alliance members serves both to satisfy the needs of the<br />

customers and to br<strong>in</strong>g bus<strong>in</strong>ess to allied companies.<br />

Currently, Isopomoto has established a partnership with IIT, which has supplied<br />

the technological expertise vital to the development of the PHEV kits. Moreover, there is<br />

close contact between the company and Honda Motorwerks, a dealership that focus<br />

exclusively on <strong>hybrid</strong> <strong>vehicle</strong>s.<br />

Isopomoto believes that there is a great potential for both partnership and<br />

alliances, and strategic relationships <strong>in</strong> all areas and modes of cooperation. Any party<br />

with similar concern for environment and support for <strong>hybrid</strong> technology is welcome to<br />

jo<strong>in</strong> forces and promote the common agenda.<br />

2.10 Risk Analysis and Management<br />

Technical risks<br />

Risk<br />

Internal risks External risks<br />

Logistical risks F<strong>in</strong>ancial risks<br />

Legal risks Competitive<br />

risks<br />

Figure 10: Risk Analysis<br />

The risks associated with the daily operation and susta<strong>in</strong>ability of Isopomoto<br />

encompass many aspects (see figure 10). Internal as well as external factors may<br />

37

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